Although Cadillac sales were down marginally worldwide, U.S. sales of the luxury brand showed an increase due in part to the Cadillac CTS and Escalade. The news comes after GM announced an 18 percent sales growth in January as a whole combined.
Even with January being a slow month for nearly every automaker, Cadillac has seen a year-over-year improvement in the U.S., up nearly 300 vehicles from January 2014, a growth of 2.6 percent. In total, CTS sales grew by 35 percent year-over-year in January, while the newest-generation 2015 Escalade soared an incredible 149 percent year-over-year. Also interesting is the fact that people are still buying the XTS, which saw a 14 percent U.S. sales increase. Another bit of noteworthy news is a record-high transaction price for new Cadillacs in the United States, which reached more than $52,000.
The Escalade’s love affair wasn’t only found in the U.S. market, though. The luxury SUV helped propel an increase in sales in Canada and in the Middle East, up 22 and 26.5 percent year over year.
In addition, the Cadillac ATS was a bright spot in the brand’s lineup for Chinese buyers. Although the brand’s sales were down 11.7 percent as a whole, the ATS lineup more than doubled to 1,800 vehicles in the country. China has also become Cadillac’s second largest market, behind the United States.
2015 is poised to be a big year for the Cadillac brand with the launch of the CT6 flagship sedan, and the go-fast ATS-V and CTS-V super sedans coming to market throughout the calendar year, along with a volume-necessary XT5 crossover. Look for this fresh lineup, and a rebooted dealership image, to help pull the brand from its recent slide in the US market from 2014.
Comments
The GM executive will not worry, they should not think GM is creating a good car today and tomorrow wait to sell 50K units.
Patience, Cadillac is doing wonderful cars, time does the rest
Regards from Spain
Not to worry, in Spain they drive mostly Seat. Quality stuff engineered by VW. No shady government deals, and no GM union excrement.
I am glad to see Cadillac beginning to pay dividends for GM.
Its interesting that just a few weeks ago analysts were convinced that Cadillac was headed in the wrong direction .
GM did drop the price of the CTS by $3000.00 and that may have helped sales . The Escalade sales increase may have to do with the factory now up and producing more units that don’t have to be held back because of quality issues .
And with an improving economy more people are willing to buy luxury brands , at least as sales of the CTS show . The Escalade is in a completely different market segment , they don’t need to reduce the price to move more units . The design , quality and the interior enviroment is what sells them . The XTS sales increase coincides with the CTS increase , an improving economy . If Cadillac were to revise the front clip of the car and make it look like it is part of the CTS, ATS family it would sell better . And now the volumn leader XT5 is coming as well as the anticipated CT6 , GM is starting to create a enviroment that shows the US public that some of the Cadillac swagger is coming back . Time does heal all wounds ,
GM Jan 2015 website sales figures for 2015 show 23% drop year- over-year sales not gain unless this is taking into account world wide numbers
GM Jan 2015 website sales figures for 2015 show 23% drop year- over-year sales not gain unless this is taking into account world wide numbers CTS sales
At good car bad car the stats are different
#136 Cadillac CTS 1,698 2,232 -23.9%
Is that a mistake?