With a renewed focus on the Indian market, General Motors has announced plans to introduce the Chevrolet Trailblazer and Chevrolet Spin to the market in 2016. The news comes after an annual meeting between GM executives and its Indian dealers in Bangkok.
“GM India’s focus is on significantly expanding its presence in the Indian market by enriching its products, quality and the entire purchasing experience,” said Arvind Saxena, president and managing director, General Motors India. “Our dealers are a big part of ensuring that Chevrolet builds customers for life.”
The Trailblazer has seen success in Thailand and Brazil, so naturally, the Indian market is a good fit for the purposeful SUV based on the global Chevrolet Colorado. Meanwhile, the Spin has sold well in Indonesia and in Brazil, and it will be the first Chevrolet MPV for the brand in the Indian market (the Chevy Enjoy doesn’t count since it’s a rebadge of a Wuling).
No official info on powertrains is available, but it’s safe to say that India will see the same offerings of small-displacement petrol and diesel engines seen in both vehicles in other markets.
During the meeting with Indian dealers, Arvind Saxena and GM Executive Vice President and GM International President Stefan Jacoby also announced that GM will increase GM India’s export activity. In 2015, GM plans on exporting 19,000 vehicles from India to other markets, such as Chile and Mexico. This will be a substantial increase from the mere 984 vehicles exported from India in 2014.
“We recognize the growth potential of India and are focused on the fundamentals to ensure long-term sustainability,” said Jacoby. “We know that begins by offering high quality, exciting and competitive products for our customers.”
Chevrolet will also continue to seek out marketshare with the introduction of a low-cost maintenance assurance program. The program will be instated across the 247 sales outlets and 270 service outlets across the country.