Cadillac’s ‘The Daring: No Regrets’ Ad Features CT6, Steve Wozniak, Jason Wu, Richard Linklater, Anne Wojcicki, Njeri Rionge
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As expected, Cadillac has taken the next step in rebuilding its image by releasing a new ad entitled The Daring: No Regrets. First airing during the 87th annual Oscars ceremony, the ad is part of Caddy’s new Dare Greatly campaign.
The 60-second-long The Daring: No Regrets builds on The Arena: Dare Greatly brand anthem. Edith Piaf’s Non, Je Ne Regrette Rien (No, I Regret Nothing) serves as the soundtrack while notable public figures such as Jason Wu, Anne Wojcicki, Njeri Rionge, Richard Linklater, and Steve Wozniak, appear on the screen to inspirational captions. Once Steve Wozniak appears on the screen, the ad switches to sounds of thunder and rain, followed by the sights and sounds of a city and the big surprise — the appearance of the 2016 Cadillac CT6 flagship sedan that Caddy will unveil at the New York International Auto Show on March 31st.
As the CT6 slowly drives by, the words “Only those who dare drive the world forward” overlay the screen. They then fade to the Cadillac crest and insignia, followed by the Dare Greatly motto and the dare-greatly.com web address.
Watch. Pause. Play. Rewind. #DareGreatly for the win!
We’ve transcribed the subtitles in the order in which they appear in the ad:
- Jason Wu: “How dare a fashion intern become an arbiter of style”
- Anne Wojcicki: “How dare a Wall Street analyst fight disease with DNA”
- Njeri Rionge”: “How dare a hairdresser bring internet to Africa”
- Richard Linklater: “How dare a director take 12 years to shoot one film”
- Steve Wozniak: “How dare a college dropout invent the personal computer”
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Sleek, modern, exceptional. Well done.
Thats one sexy Cadillac!
I KNEW IT WAS JUST GOING TO LOOK LIKE AN OVER SIZED CTS!!! But in this regard, I think it looks STUNNING!!! Well done Cadillac! I’m more eager than ever to see it in person!
This is the first vehicle I am actually eager to see the interior of.
It looks like it is part of the Cadillac family, but it looks different; especially the headlight design. Not nearly as daring as the CTS.
Magirus, do you think it would help Cadillac if they gave a CT6 to each Oscar winner?
Absolutely. It would be a win – win. Cadillac gets airtime and deserving people who do so much for the well being of others get a ride they could not otherwise afford. Oscar winners are like professional athletes. As a US taxpayer I am glad my money goes toward helping this well run, ethical company that also helps out people in need.
I know this was just a quick shot of the car but i am now more convinced of one thing, that the CT7 or 8 is much closer then we think to production regardless of the fact that they said it was just approved. Some of the spy pics from last year showed a much longer Cadillac driving around then this car while other spy pics showed a version that looked like this one. I could be wrong but I doubt it either way this looks good and cant wait to see it at the autoshow.
Don’t underestimate the length of the CT6 you see here. It is long, but the angle fools the eye in thinking that it’s not as long as it really is. You really have to stare at that rear door a few times to get a good feel for long it truly is.
Outside of that, let’s not forget about te CT6-L.
Well the CT8 or whatever they name it will be the CT6-L from my understanding unless they create a whole new design and model for the L. The other thing that struck me is in the grill, the large car i saw in some spy pics has a huge pointed grill like the Elmiraj concept and its obvious on this car it dose not have that same style grill.
Here was the spy pic I was talking about. Tell me what you guys think.
http://www.autonews.com/article/20140224/OEM03/140229963/rumored-rwd-cadillac-lts-spied
this showing of the new CT6-7-o8? is not enough need more photos of car ,to no if to get one.
Well obviously it’s not enouch. This isn’t the reveal. It’s a very good teaser. The real car is coming March 31st.