Cadillac may soon introduce an ATS Vsport model to slot in between the standard version of the compact car and the high-performance 455 horsepower ATS-V, according to Automotive News. This marks the second time we’ve heard an ATS Vsport is on its way, with our own sources hinting at the arrival of the car way back in June of 2013.
Chief engineer for the Cadillac brand, David Leone, seemed open to the possibility of an ATS Vsport when AN inquired about the potential model.
“We continue to look for things that allow us to keep it fresh and to keep people coming in,” he said. “That’s on the list of possibilities.”
Unlike the CTS Vsport and XTS Vsport, which are powered by General Motors’ 3.6-liter twin turbocharged LF3 V6, our source said the ATS Vsport will be powered by the same naturally aspirated LFX V6 in the standard ATS. The Vsport model would instead benefit from suspension and braking components plucked from the ATS-V and possibly different wheels and tires, among other enhancements.
Other luxury competitors, not just those from Germany, offer similiar aesthetics and minor performance upgrade packages on their models. Mercedes-Benz has its recently-introduced ‘AMG Sport’ line while BMW has ‘M Sport’and Lexus offers ‘F Sport’packages. Even Volvo has a sporty ‘R-Design’ trim line, so the introduction of ATS Vsport seems like a predictable yet logical step forward for Cadillac.
Also helping to make a case for an ATS Vsport is the model’s poor market performance. ATS Sales slid 22 percent last year, and Cadillac is hoping the recent introducion of an ATS Coupe and an ATS-V will generate more interest in the car. Introducing a Vsport model seems like it would be a move directly in line with this philosophy, so we wouldn’t bet against its arrival.