GM Claims It Won’t Build Buick Avenir
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We’d love to think that Buick is telling a little white lie, with plans to surprise us all with a grand, romantic gesture later on down the line, but that doesn’t sound very likely. According to MLive, the Buick Avenir concept will probably never reach production.
It’s a shame, because… well, look at it. The Buick Avenir concept, unveiled at the 2015 Detroit North American International Auto Show, is a positively stunning bit of sculpture.
And, we know that Ed Welburn agrees. MLive reports that the GM Vice President of Global Product Design was so exceedingly proud of the Avenir, he personally insisted it make an unscheduled trek to Philadelphia for a smaller auto show later in the month of January.
But none of that really matters when it comes to profitability.
Buick Product Communications Manager Lauren Indiveri told the news site: “There aren’t any plans to build it, currently. We always evaluate business pieces, and there’s not any indication that that would change any time soon.” The concept, in other words, is just a conversational piece, meant to get people thinking about what the Buick brand is capable of.
The name “Avenir” is actually French for “future,” which makes the concept a promising indication of a possible future design direction for the brand. Unfortunately, it doesn’t look like the Buick Avenir itself is destined to be a future car. But perhaps something of similar nature and a different name is something we will see down the road. Never say never.
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When is Buick planning on making some nice looking cars again? The Riviera was the last car I was interested in and bought. I love the brand, but am not in any way jazzed about these dull little 4 doors. Come on GM, these are your natural BMW competitor…or should be. Save the Caddy for Mercedes’ equal. Check out the work of the Australian design division. Nice.
Oh, and your poor sales during the late 90s, early 2000s were due to amazingly poor shock selection. Only the most loyal would still buy that lofting body ride. Keep your bean counters in check and let the engineers do the design that will please. Me, I changed the shocks for superior aftermarket designs.