We’d love to think that Buick is telling a little white lie, with plans to surprise us all with a grand, romantic gesture later on down the line, but that doesn’t sound very likely. According to MLive, the Buick Avenir concept will probably never reach production.
It’s a shame, because… well, look at it. The Buick Avenir concept, unveiled at the 2015 Detroit North American International Auto Show, is a positively stunning bit of sculpture.
And, we know that Ed Welburn agrees. MLive reports that the GM Vice President of Global Product Design was so exceedingly proud of the Avenir, he personally insisted it make an unscheduled trek to Philadelphia for a smaller auto show later in the month of January.
But none of that really matters when it comes to profitability.
Buick Product Communications Manager Lauren Indiveri told the news site: “There aren’t any plans to build it, currently. We always evaluate business pieces, and there’s not any indication that that would change any time soon.” The concept, in other words, is just a conversational piece, meant to get people thinking about what the Buick brand is capable of.
The name “Avenir” is actually French for “future,” which makes the concept a promising indication of a possible future design direction for the brand. Unfortunately, it doesn’t look like the Buick Avenir itself is destined to be a future car. But perhaps something of similar nature and a different name is something we will see down the road. Never say never.