One might not presume that a state whose name is synonymous with the environmentally-conscious would prove a very successful marketplace for a pickup truck. In this case, that would be wrong; the 2015 Chevrolet Colorado has sold more units in Los Angeles than any other city.
A press release from General Motors also proudly announces that the mid-size pickup has assumed the role of second highest market share in the US, beating out the Nissan Frontier.
What’s more surprising is some of the other figures; over 40 percent of Colorado buyers nationally are trading-in products from other manufacturers, and the age of 2015 Chevy Colorado buyers is declining. GM reports that around 17 percent of buyers are between the ages of 16 and 35.
Chevy Colorado Marketing Manager Tony Johnson said that “L.A. was a big target for the Colorado, where people can use the utility of a pickup, but don’t necessarily have the space for a full-sized truck. The in-roads we’ve made there are proof that it is the right fit for that market.”