With the launch of Holden’s new multi-million dollar branding campaign comes two new advertisements, which started hitting Aussie airwaves this past Sunday.
The one we bring you today is all about “tests” if you will. With the help of a pint-sized protagonist, we’re shown how well Holden knows its home market’s driving conditions and how it makes the right product for its consumers. We’re given insight to, as our young host tells us, the “turny test,” the “bumpy test,” and even the “rainy test.”
“Made For Australian Conditions” debuted alongside a second advert showcasing the future of the Holden Commodore, which also featured children and their optimistic nature. The children are being used in the new advertisements with good reason, as Bill Mott, Holden director of marketing, has pointed out previously. He feels they help paint a picture with their endless optimism on situations, something the Holden brand needs its home market to really start believing in.
Have a look at the ad in the video down below, and let us know, is this the best branding Holden can do? Or should it have taken a different approach? Sound off in the comments below.