General Motors and its joint venture partners sold a record 3,539,970 vehicles in China in 2014, the equivalent of selling one vehicle every nine seconds, or 9,700 vehicles each day. The results represent a 12 percent increase from the previous sales record set in 2013, when GM China sold 3,160,377 vehicles.
The record sales year was closed out by record December sales, with the division selling 357,375 vehicles in the Chinese domestic market during the month of December 2014, also setting an all-time record for December sales.
What’s even more encouraging is the fact that GM China’s growth rate in 2014 was 4.5 percent higher than the industry overall.
“GM performed well ahead of the overall industry in China, which was up an estimated 7.5 percent last year,” said GM Executive Vice President and President of GM China Matt Tsien. “We experienced especially strong growth in demand in the luxury segment as well as in the SUV and MPV segments.”
Domestic sales at Shanghai GM — The General’s primary joint venture in China responsible for Chevrolet, Buick, and Cadillac vehicle sales — rose 13.1 percent in 2014 to a record 1,710,025 units. Each one of the three GM brands — Chevy, Buick, and Cadillac — posted sales records.
Buick sales in China increased 13.5 percent on an annual basis to a record 919,518 units. The brand was led by the original Excelle family, which recorded 293,098 sales, and the Excelle XT and GT, whose combined sales were up 20.6 percent to 246,305 units. Sales of the Regal totaled 111,245 units while sales of the Encore came in at 82,346 units. The all-new Envision SUV, which was launched in August, had sales of 19,683 units.
Chevrolet domestic sales grew 10.0 percent from 2013 to 717,007 units, also setting a record for domestic sales. Chevy’s most popular model was the Cruze, which was up 7.7 percent year-over-year to 265,993 units. The compact was followed by the entry-level subcompact Sail family at 203,208 sales, and the Malibu, which saw a 25.4 percent increase in sales to 125,547 units.
Cadillac sales in China came in at a record 73,500 units, up a whopping 47.0 percent from 2013.
The XTS was the most popular model, growing 59 percent to 31,960 units. In addition, sales of the SRX reached 27,484 units, and sales of the ATS and ATS-L totaled 13,276 units.
SAIC-GM-Wiling sold an all-time high of 1,787,931 vehicles in China in 2014, up 12.8 percent.
Commercial vehicle brand Wuling posted an 8.4 percent year-over-year sales increase in the domestic market-year to 1,608,571 units — also a new annual high.
The entry-level Baojun brand, meanwhile, saw sales grow 78.5 percent year-over-year to 179,360 units, setting a new high for the brand.
FAW-GM’s domestic sales were down 29.4 percent to 41,702 units.
By The Numbers - Sales Results - 2014 - China Domestic Market - GM China & Joint Ventures
|BRAND||2014 / 2013||2014|
|GM CHINA TOTAL||+12.0||3,539,970 *|
|SHANGHAI GM TOTAL||+13.1||1,710,025|
|SAIC - GM - WULING||+12.8||1,387,931|
|FAW - GM||-29.4||41,702|