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European Union GM Sales Down 5 Percent To 67,212 Units In December 2014

Opel-Vauxhall sales across the European region increased in December 2014, but overall GM sales decreased as the discontinuation of Chevrolet in the region continued to hurt The General’s overall sales volume.

GM posted the following sales results across the European region.

European Union

  • Opel-Vauxhall: 66,833 units sold, up 5.8 percent from 63,183 units sold in December 2013
  • Chevrolet: 379 units sold, down 95 percent from 7,532 units sold in December 2013 due to the discontinuation of Chevrolet in the region
  • Total sales were 67,212 units, down 5 percent from the 70,752 units in December 2013

Sales Results - December 2014 - European Union - General Motors

BRAND / REGIONDEC 2014 / DEC 2013DEC 2014DEC 2013JAN 2014 - DEC 2014 / JAN 2013 - DEC 2013JAN 2014 - DEC 2014JAN 2013 - DEC 2013
GM TOTAL: EU-5%67,21270,752-4.3%905,444945,704
OPEL/VAUXHALL: EU+5.8%66,83363,183+7.7%869,154806,981
CHEVROLET: EU-95%3797,532-73.9%36,128138,469
OTHER GM: EU-100%037-36.2%162254

European Union + EFTA Countries

  • Opel-Vauxhall: 68,082 units sold, up 5.4 percent from 64,607 units sold in December 2013
  • Chevrolet: 458 units sold, down 94 percent from 7,816 units sold in December 2013 due to the discontinuation of Chevrolet in the region
  • GM Other (including imported vehicles from the U.S. such as Cadillac): 25 units sold, down 48 percent from 48 units sold in December 2014
  • Total sales were 68,565 units, down 5.4 percent from the 72,471 units in December 2013

Sales Results - December 2014 - EU + EFTA - General Motors

BRAND / REGIONDEC 2014 / DEC 2013DEC 2014DEC 2013JAN 2014 - DEC 2014 / JAN 2013 - DEC 2013JAN 2014 - DEC 2014JAN 2013 - DEC 2013
GM TOTAL: EU + EFTA-5.4%68,56572,471-4.6%924,275968,448
OPEL/VAUXHALL: EU + EFTA+5.4%68,08264,607+7.3%885,372824,787
CHEVROLET: EU + EFTA-94.1%4587,816-73.1%38,560143,274
OTHER GM: EU + EFTA-47.9%2548-11.4%343387

European Union 15 + EFTA Countries

  • Opel-Vauxhall: 62,771 units sold, up 3.4 percent from 60,694 units sold in December 2013
  • Chevrolet: 352 units sold, down 94.7 percent from 6,587 units sold in December 2013 due to the discontinuation of Chevrolet in the region
  • GM Other (including imported vehicles from the U.S. such as Cadillac): 25 units sold, down 48 percent from 47 units sold in December 2014
  • Total sales were 63,148 units, down 6.2 percent from the 67,328 units in December 2013

Sales Results - December 2014 - EU15 + EFTA - General Motors

BRAND / REGIONDEC 2014 / DEC 2013DEC 2014DEC 2013JAN 2014 - DEC 2014 / JAN 2013 - DEC 2013JAN 2014 - DEC 2014JAN 2013 - DEC 2013
GM TOTAL: EU15 + EFTA-6.2%63,14867,328-5.1%859,666905,466
OPEL/VAUXHALL: EU15 + EFTA+3.4%62,77160,694+5.7%825,990781,196
CHEVROLET: EU15 + EFTA-94.7%3526,587-73.1%33,353123,918
OTHER GM: EU15 + EFTA-46.8%2547-8.2%323352

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Comments

  1. Seems like Chevrolet want harming, reducing, Opel sales after all.
    These are two different brands, and there was space for.eacheach.
    Hyundai/Kia compete,.as do other brands. Chevy.could have been reposition in Europe as a true value Skoda-like brand by rebadging Boajun autos.

    Reply
  2. Just for my good friend The German! lol

    Meanwhile in the bright spot of GM Europe:

    December 2014 – Vauxhall overtook Ford to gain the No1 selling brand with a 13.94% market share. In addition the No1 best selling car was the Corsa (and that’s the old one!) and in LCV sales Vauxhall moved from No4 to No2.

    Total GM European sales Dec 2014 = 68565 units

    Total Vauxhall sales Dec 2014 = 27762 units – a massive 40.4% of all GM Europe sales.

    Total 2014:

    Total GM European = 924275 units

    Total Vauxhall sales = 301796 units – 32.67% of all GM Europe Sales

    Reply

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