Dodge announced yesterday it would begin to offer a special customization program for the Viper. Starting in February, Viper customers will be able to choose from 8000 exterior paint colors, 24,000 different stripes, 10 wheel options, 16 interior trim levels and six aero packages, allowing them to create a car which is truly unique and completely personalized.
The move is unsurprising, as many other automakers have begun offering similar programs on their cars, especially on sports and luxury vehicles. Audi has their ‘Audi Exclusive’ program, Aston Martin has a similar ‘Q’ personalization service and Porsche has ‘Porsche Exclusive’. Ferrari and BMW also offer similar services to their customers.
That being said, shouldn’t Corvette have a personalization program? In the case of the Viper, production numbers are relatively low, so building completely bespoke cars for almost every customer is much easier than it would be with the hot-selling Corvette, but it seems do-able if Chevrolet limited the number of cars which pass through the customization program.
If Chevrolet did go ahead with a personalization service we’d like to see a choice of aerodynamics packages, like on the Viper, along with more leather and stitching color options and additional paint colors. A program like this seems almost necessary on the mid-engine C8 Corvette, which will likely command a six-figure price tag when it’s ready in 2017.
We think Corvette customers would love to see a bespoke program, and offering one would rid Dodge of the competitive advantage it will give the Viper when their program launches in February.
Let us know if you agree by voting below.
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Dodge announced yesterday it would begin to offer a special customization program for the Viper. Starting in February, Viper customers will be able to choose from 8000 exterior paint colors, 24,000 different stripes, 10 wheel options, 16 interior trim levels and six aero packages, allowing them to create a car which is truly unique and completely personalized.
Grazy. i want to see this
Now it wants to see with their own eyes that what solutions they offer. It already seems a bit of science fiction. But in general, the more customers will be able to choose the better for sure. crack corvette is already a pretty good option but something definitely to be able to add more. me personally, silver mirrors are not like that at the moment in the image on the Corvette. The mirrors of such a shape is also important, and mirrors the shape of the other colors, particularly when it is not suitable for the body, or may be a carbon black only.
However, this viper additional options seem crazy after all this interest and would like to see on their website.
10 wheel options is grazy like this sportcar. I want to see them rims. one wheel 10 different colors or what ahhaaa
Top end cars like the ZR1 and Z06 but not on the Stingray. They build too many like them and it would delay delivery.
If GM sold only as many Vettes as Vipers sold then you could do it.
This feature should be on all the coming high end Cadillac’s as it would prove very profitable.
For a $100k + supercar, absolutely. For the current Corvette, this makes no sense. GM does need to leave room for a healthy aftermarket industry out there.
What GM does need to do is completely redesign the fugly rear end of the C7. Ugliest taillights ever, and way too much cheap plastic and awkward useless vents. Clean it up GM!!!!