Cadillac Drops Price On CTS Sedan
7
Sponsored Links
With the launch of the 2014 Cadillac CTS, the midsize sedan saw prices increase anywhere from $6,000 to $15,000 over the previous, second-generation CTS. That’s because the compact ATS allowed the third-gen CTS to move upmarket and be positioned in the new midsize class, where it competes with the likes of the BMW 5 series and Mercedes-Benz E-Class. But Cadillac saw CTS sales decrease in 2014, at the same time that the luxury market at-large saw notable growth. So, as Automotive News reports, Cadillac has knocked down the price of the CTS sedan from $1,000 to $3,000, depending on trim level and engine choice.
For instance, the price of a CTS with the 3.6-liter V6 LFX engine in either the Premium Collection or the Performance Collection trim level is now $3,000 less expensive, coming in at $62,765 and $58,365, respectively. A Performance Collection CTS with the turbocharged 2.0-liter LTG I4 is $2,000 lower, at $56,665. To add even more value into the CTS, Cadillac is also making some popular options standard on many CTS trim levels.
Since joining Cadillac as its President in August of 2014, Johan de Nysschen remained unwaivering on the pricing, stating that the brand ought to command luxury prices, reduce incentives to protect resale values, and restore the brand’s image. As such, these CTS price reductions could represent a long-term strategic changeup, or simply a short-term method of clearing existing inventories. After all, $2,000 or $3,000 could just as well be a temporary incentive, which Cadillac will probably not offer on the CTS any time soon because of these price adjustments.
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
Sponsored Links
Cadillac, are you trying to be a luxury automaker or are you aiming for the 2nd tier?
Picard FTW!
I even emulated his motions when I first heard the news.
Finally someone at GM must have over ruled Nysschen at a board meeting . Price doesn’t = prestige . That is something you have to earn . But a price reduction of $1000 to $ 3000 dollars is not enough to help reduce their inventory of the ATS and CTS . Glad someone is keeping an eye on this guy . Or GM may be reading some of the posts .
This only seems like a partial backtrack, maybe just a temporary correction until the Vs and CT6 come out. The cars are worth it, GM just needs to do a better job of informing people of that.
Well, the base CTS 2.0T model is still at $46K. However, I am glad they are putting more content in the Luxury Collection for 3.6 and 2.0T models.
$2,000-$3,000 is generous but not overly generous enough that a lot of people will be able to afford it still. If people can’t afford a CTS at $46K, they still can’t afford it at $46K regardless if Cadillac knock off $2K-$3K on the Performance and Premium Collections. It just makes some Collections more attractive and make people take a second look.
Also IMO, I think part of it is to keep plant workers busy on the main shift to keep them from being lay off further or reduce personnel.
This is not a major cut here and just amounts to rebates we see when inventories are up.
I expect with the V series media blitz we will see a pick up in sales of all CTS.
Lets face it what marketing for the CTS have you seen of late?? The Christmas sales and that is about it.