With the launch of the 2014 Cadillac CTS, the midsize sedan saw prices increase anywhere from $6,000 to $15,000 over the previous, second-generation CTS. That’s because the compact ATS allowed the third-gen CTS to move upmarket and be positioned in the new midsize class, where it competes with the likes of the BMW 5 series and Mercedes-Benz E-Class. But Cadillac saw CTS sales decrease in 2014, at the same time that the luxury market at-large saw notable growth. So, as Automotive News reports, Cadillac has knocked down the price of the CTS sedan from $1,000 to $3,000, depending on trim level and engine choice.
For instance, the price of a CTS with the 3.6-liter V6 LFX engine in either the Premium Collection or the Performance Collection trim level is now $3,000 less expensive, coming in at $62,765 and $58,365, respectively. A Performance Collection CTS with the turbocharged 2.0-liter LTG I4 is $2,000 lower, at $56,665. To add even more value into the CTS, Cadillac is also making some popular options standard on many CTS trim levels.
Since joining Cadillac as its President in August of 2014, Johan de Nysschen remained unwaivering on the pricing, stating that the brand ought to command luxury prices, reduce incentives to protect resale values, and restore the brand’s image. As such, these CTS price reductions could represent a long-term strategic changeup, or simply a short-term method of clearing existing inventories. After all, $2,000 or $3,000 could just as well be a temporary incentive, which Cadillac will probably not offer on the CTS any time soon because of these price adjustments.