Buick says sales of its Enclave SUV have continued on an “upward trajectory” ever since its market launch in mid-2007. Last year was no exception, with General Motors dealers moving 63,000 Enclaves, a 39-percent increase over the models’ first year of sales, and nearly 2,000 more than in 2013.
“Few vehicles in any segment of the industry enjoy such a legacy of increasing popularly,” said Buick vice president Duncan Aldred. “In fact, many customers are enjoying their second or third Enclave. The Enclave has also been a cornerstone of Buick’s product renaissance, which saw a second consecutive year of record global sales in 2014.”
The three-row crossover experienced weaker sales results in 2009 and 2012 (43,150 and 56,703, respectively), but Buick says this is a result of the where the auto industry was in its recovery process at the time. The Enclave’s sales results in 2013 were also record setting, and it managed to repeat the feat last year as well, even amidst rising oil prices.
“The Buick Enclave was really the perfect vehicle at the perfect time,” said Kelley Blue Book senior analyst Karl Brauer. “It instantly expanded the brand’s reach by offering an attractive and functional SUV with luxury amenities. The three-row SUV segment was struggling in 2007, yet the Enclave drew a core group of buyers upon release and has continually expanded that group as SUV interest grew in recent years.”
“This consistent growth curve is testament to how ‘right’ Buick got the Enclave at launch, along with how effectively the brand has supported its full-size SUV in the following years,” Brauer added.
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