Buick’s new Avenir concept explores the future of the automaker’s “progressive design,” much like the Monza concept did for Opel. The Avenir, French for future, was designed in collaboration with North American and Australian GM designers and sculptors and was built at GM Australia’s advanced design studio in Port Melbourne.
The Avenir sports a long hood, Buick’s signature “sweep-spear body line”, a sloping rear deck inspired by boat tail Buicks of yesteryear, and has a “wheels-at-the-corners” stance, unique for flagship sedans of its kind. Michael Simcoe, GM International’s vice-president of deisgn, says the Avenir is “a piece of artistry that is precise in its character” and “beautifully proportioned.”
Apart from the sculpted body, the Avenir also wears a new grille, which will be the new face of Buicks into the future. The grille houses Buick’s tri-shield insignia that brings back red, silver and blue tri-color design. Two wing-shaped elements jet out from the side of the emblem, another design characteristic which may appear on future Buick models.
So with all this in mind, loyal readers, is the Buick Avenir hot, or not? Vote below, and feel free to discuss Buick’s latest design study in the comments.
Comments
Seriously? HOT
If you are in the market for a sedan and do not hate GM this is a hot car.
One issue is how large this vehicle is. Not much of a market at this size and price. Larger car segment is dropping.
There are still a lot of people that like large sedans and SUVs. The current S Class sedan/coupe are averaging 2,800 on average a month here in the states. If it is a complete package, sales should not be a problem.
Seriously, you are delusional if you think Benz buyers are cross-shopping Buick, or would ever do so. Even Cadillac is having a problem with its ATS competing against the 3 series and the C class.
This is an awesome concept. It can’t be a Buick if it meets production. White Elephant.
Cross shopping Buick now no. Keep building cars like this and add the needed quality etc. and they may just earn a look as time goes on.
You have to start somewhere and a Beautiful AWD aluminum sedan may just be the place.
By the way it is a production car outside.
Buick is an ‘entry level luxury’ middle brand in terms of price point (think modern day Oldsmobile in terms of market segment).
With the proper product, Buick is now in the position to cherry pick customers from both above (S Class) and below (Chevy) in addition to establishing it’s own core demography.
I’ve noticed posters who are concerned about Buick stealing Cadillac buyers–who cars? Healthy competition (not 1980s badge engineering) is a good thing: VAG does it and such efforts have enabled Hyundai-Kia to grab massive market share while increasing margins through scale.
Go Buick, and Mark Adams. So glad to see that Buick is going to be more than a mere large car extension of Opel.
HOT!
As bold and a beautiful new direction for Buick as perhaps the Riviera was in 1963…
It’s not just hot, it’s scorching
GM wants to change something and you will reach a new level of nowhere to take a bolder, bigger, longer and faster action. Such activities may result in damage to the beginning, however, there is nothing to do. This car is currently on sale as soon as you bring this would make it very hard for the position at the beginning but many of these were to be sold, and the price would have been another matter.
And it’s also the thing that is really important for design and quality. I do not understand that either ugly design is cheaper to make, or even poor quality. I think it’s much more difficult to design some koledatel machines to do if such a high quality and beautiful.
this car is not nothing far-fetched. This is just the quality and design and technology. this production is the will of thing. when and if want to do some serious step. much more expensive or more difficult to produce such a design, or a car, for example, compared with the ENVISION. The price must be higher but it is perhaps time to even begin to ask for a higher price for the machine. Prices need to go higher if it wants something more. After all, the Corvette is basically a pretty cheap car price. It was just an example. Gm could raise their prices, and such a machine would also raise prices.
This machine looks at the picture may be the best competitor MB S class and up bentley or something. looking at the pictures, and considering some of the technical details and stories.
Never has such a step to do if it wants to compete with the new machines.
TL;DR
CSB
87
Chili has no beans
9mm<45
Fuarock
FBHO
Eject!!!
nice dag!
Yes it is a beautiful car. I especially love the interior and hope that the dash is identical in production form. It’s such a beautiful flow of materials and technology and I love that the screen is not a square or rectangle, finally some shape. And that shifter is very familiar to the Elmiraj concept, I hope it goes to production.
My only concern with this car is whether it will step on the toes of Cadillac. This has been a large concern with the two brands and with cadillac also planning on launching a full size flagship I’m worried. I would hope that there is enough time for Cadillac to establish its flagship before Buick releases theirs.
Cadillac has nothing to worry. Even if the car is produced, most likely it will be a value alternative to the CT6 which most likely could cost $73K minimum while the Avenir could cost a minimum of $60K. Same difference with the Lacrosse and XTS.
The Cadillac will be more brash and over-the-top with the best technology and features while the Buick will share about 80%-90% of its features and technology. I suspect the CT6 will have a V-Sport and maybe a V series while the Avenir has the standard engine and a possible plug-in hybrid at max to further separate it from Cadillacs offering.
Internal competiton will make each GM division stronger and allow them to swallow more luxury market share as Kia- Hyundai has with value or GM did during the companies early years.
With Buick, GM has the opportunity to redefine luxury–a movement that we are already seeing with Benz CTA being sold at a far lower than traditional price point as well as BMW harming the traditional value brands (PSA) in Europe with the 3 Series.
Buick is a brand in transition, and for many years to come will be offering a wide bandwidth of price points (Encore to Aveair).
GM must be careful not to overlap targst demos (that’s what really matters as well as design language. Buick’s ‘progressive’ design contains elements also found in Chevy’s Heartbeat (see new Volt) & contains angular hard points reminisent of Caddy’s Art and Science. Personally, I think Buick offers a for more compelling and attractive design ethos. I hope Mark Adams does a good job of further unifying Opel and Buick languages.
HOT
Definitely hot. But I have a hard time seeing this vehicle as a Buick. What would the price point be? Wouldn’t it compete with Cadillac?
Lets cut the charade……you know what this audience wants…..are we gonna see a new Grand National or what?
This thing is stunning!!! And it needs to become reality!!!
You can feel the love the GM team put into this white hot design. It’s a game changer that rebrands Buick. From what the automotive press has said about this in just the last 2 days, this car could be Motor Trend Car Of The Year. This is a grand slam! Just tell me where to register for updates and the waiting list as a buyer.