The auto market has been on an uptick lately, and with the exception of Cadillac, General Motors saw hefty sales increases across the line-up. Boosting this trend is the solid offering of mainstream mid-size sedans from a plethora of automakers. Unfortunately, GM’s competitor in this space — the Chevy Malibu — has not lived up to sales expectations.
The current eighth-generation Malibu never seemed to capture the aura of the seventh-gen, partly due to very strong competition from imports and domestics alike. Chevrolet is well aware, and just three years after the debut of the eighth-gen, an all-new Malibu is on the way, scheduled to arrive at dealers this fall.
The eighth-generation model debuted for the 2012 model year. After two years on the market, lackluster sales, and disappointing reviews of the vehicle, the ‘Bu received an emergency refresh for the 2014 model year. Even though the mild refresh helped in a few areas, the eigth-generation was still left behind by the likes of the Ford Fusion and Honda Accord.
“You are going to be blown away styling-wise,” said Reuss in an interview about the 2016 Chevrolet Malibu.
“I think it is more true to what Chevrolet should be,” he added. “Think about Impala. It’s not luxury, but it is more than what you thought you would get for that price. That is what Chevrolet should be and you will see that in the (redesigned) Malibu.”
Previously, we reported on upcoming Chevrolets featuring trickle-down design elements from the Corvette Stingray, which may be apparent in the design of the 2016 Malibu. Ed Welburn, GM Vice President of Global Design, calls it spirited and full of energy, to paraphrase. He also mentions the tail-lights having a “hint” of Stingray. The upcoming 2016 Chevrolet Malibu will also boast a significant increase in rear-seat legroom and front-seat hip room, two of its defining complaints about the eighth-generation car.