Remember the feeling when you’ve just bought something new, whether it be shoes, a new outfit, or sunglasses? You’re somewhat elated, a bit more confident, and perhaps in a better mood than you otherwise would have been. That feeling is multiplied by ten when you buy a new car, like the 2015 Chevrolet Colorado, for example.
Chevy’s latest ad for its all-new mid-size pickup truck is all about how a car can make you feel. Instead of pulling up to your dreary office job in a boring, grey economy car, why not drive something that will make you feel good about yourself, and give you that extra boost to get you through the day with your head held high?
For the protagonist in this ad, it’s his new Colorado that has given him the confidence to walk around as if his life has its very own soundtrack. Watch it below and let us know what you think of the spot spot in the comments.