No one can stop talking about Cadillac and Johan de Nysschen. The decisions he’s made since he hopped on board with the company have landed it surprising amount of exposure, which is testament to his leadership abilities, if anything. Automobile recently shared their thoughts on his new naming convention, Cadillac’s hip New York office and his big claims for the CT6, adding to the minor press frenzy.
Automobile’s op-ed focuses on Johan’s Facebook rant in regards to the backlash he received over the brand’s new alphanumeric naming scheme and decision to separate itself from General Motors. They’re not convinced moving Cadillac to New York will do much good for it, using Ford’s relocation Jaguar, Volvo, Land Rover, Lincoln and others to Southern California as evidence. The truth is that no one can be sure it will result in positive change, but so far it’s gotten it quite a bit of attention it otherwise would have missed out on.
A lot of people also have problems with Cadillac’s new CT/XT naming convention, which Automobile says is “dull.” It’s certainly not exciting, but de Nysschen’s already said it was necessary in order to accommodate more models and remove as much confusion as possible. You can’t forget the brand is trying to expand into Europe eventually, either.
No matter what you think of Johan’s decisions for Cadillac, there’s no denying he’s given the brand some additional exposure and helped put it on some consumer’s minds. He’s going to be around for a while longer, too, so the changes have only begun.