General Motors U.S. dealers delivered 225,818 vehicles in November 2014, an increase of 6 percent compared to November 2013. The results represent GM’s best November sales in seven years.
“The buzz around Black Friday helped drive strong showroom traffic but there was a lot more at work in the market,” said Kurt McNeil, U.S. vice president of Sales Operations. “More people have jobs and job security, their wages are starting to increase, household wealth is growing and low pump prices look like they’re here to stay through 2015. All of this helped deliver an exceptional month and it will help keep auto sales at very healthy levels going forward.”
During the month, sales were robust in nearly all vehicle segments, from smaller cars and crossovers to big trucks.
November sales highlights (vs. November 2013, except as noted):
- Chevrolet sales grew 3.2 percent to 149,673 units:
- Cruze was up 26 percent to 22,857 units
- Spark was up 64 percent 2,861 units
- Sonic was up 3 percent 4,852 units
- The Spark, Cruze and Equinox had their best November sales ever
- Silverado was up 24 percent to 42,799 units for its best November since 2006
- Tahoe was up 10 percent 8,027 units
- Traverse was up 14 percent to 7,836 units for its best november since 2010
- Dealers delivered 2,366 all-new 2015 Colorados with a low retail days supply of 21 days
- GMC sales grew 22.7 percent to 43,854 units, representing its best November ever:
- Sierra was up 57 percent to 22,544 units
- Yukon was up 14 percent to 3,179 units
- Terrain was up 13 percent to 7,737 units
- 854 all-new Canyons were delivered
- Buick was up 27 percent to 19,143 units, representing its best November since 2003:
- Encore was up 72 percent to 4,577 units
- LaCrosse was up 71 percent to 5,083 units
- Verano was up 22 percent to 3,335 units
- Regal was down 6.4 percent to 1,889 units
- Enclave was down 9.1 percent to 4,259 units
- Cadillac sales dropped 18.7 percent to 13,148 units:
- ATS was down 33.7 percent to 2,282 units
- CTS was down 7.5 percent to 2,446 units, but sales of the CTS Sedan (not counting the last-gen Coupe) was up 18 percent
- SRX was down 30.9 percent to 3,331 units
- XTS was down 50.3 percent to 1,697 units
- Escalade was up 91.5 percent to 2,106 units, while the Escalade ESV was up 73.3 percent to 1,128 units. At 16 days, retail days supply was very tight for the Escalade
Average Transaction Prices (ATPs)
ATPs were a record $35,600, according to J.D. Power PIN mid-month estimates, up $790 per unit compared to October and up $3,100 versus a year ago. GM has now posted 26 consecutive months of year-over-year average transaction price (ATP) increases on the strength of new pickup trucks, SUVs and Cadillacs.
Incentives
Month over month, GM reduced incentive spending as a percentage of ATPs more than the industry average, according to PIN mid-month estimates, and the company has had the lowest incentives of all domestic automakers on an ATP basis in nine of the last 11 months.
GM’s November incentive spending as a percentage of ATPs was 10.4 percent, down 1.2 points month over month, while industry average spending was 9.6 percent of ATP, down 0.1 points.
In November 2013, GM’s incentive spending was 10.2 percent of ATP, and the industry average was 9.7 percent.
Fleet And Commercial
Fleet sales were up 11 percent:
- Commercial sales were up 1 percent, marking the 13th consecutive month of year-over-year growth.
- Large SUV commercial fleet sales were up 87 percent and full-size pickup commercial sales were up 47 percent.
Seasonally-Adjusted Annual Selling Rate (SAAR)
GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in November was 17.1 million, the highest November SAAR since 2003. Calendar year to date, the SAAR is 16.5 million units, which is the upper end of the 16.0 million – 16.5 million range GM forecasted at the beginning of the year.
Sales Results - November 2014 - USA - Chevrolet
| MODEL | NOV 2014 / NOV 2013 | NOVEMBER 2014 | NOVEMBER 2013 | YTD2014 / YTD2013 | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| CHEVROLET TOTAL | +3.2 | 149,673 | 145,089 | +3.1 | 1,848,504 | 1,793,632 |
| AVALANCHE | -99.2 | 2 | 255 | -99.5 | 90 | 16,399 |
| CAMARO | -13.5 | 4,385 | 5,068 | +5.4 | 79,669 | 75,552 |
| CAPRICE | +16.1 | 288 | 248 | -1.4 | 3,439 | 3,487 |
| CAPTIVA SPORT | -98.3 | 78 | 4,476 | -21.4 | 35,353 | 44,966 |
| CITY EXPRESS | * | 24 | 0 | * | 24 | 0 |
| COLORADO | +39333.3 | 2,366 | 6 | +16.3 | 3,966 | 3,410 |
| CORVETTE | -5.9 | 2,378 | 2,527 | +119 | 31,287 | 14,286 |
| CRUZE | +25.6 | 22,857 | 18,200 | +11 | 255,260 | 230,062 |
| EQUINOX | +0.8 | 18,536 | 18,397 | 0 | 220,944 | 220,980 |
| EXPRESS | -22.5 | 4,478 | 5,779 | +2.5 | 73,741 | 71,928 |
| IMPALA | -29.8 | 9,423 | 13,418 | -13 | 127,192 | 146,164 |
| MALIBU | -16.7 | 11,997 | 14,405 | -7.2 | 171,702 | 185,101 |
| SILVERADO | +24.5 | 42,799 | 34,386 | +7.8 | 471,918 | 437,821 |
| SONIC | +3 | 4,852 | 4,712 | +8.4 | 88,062 | 81,211 |
| SPARK | +64.3 | 2,861 | 1,741 | +11.5 | 36,152 | 32,418 |
| SUBURBAN | -3.2 | 5,045 | 5,212 | +6.2 | 48,248 | 45,440 |
| SS | -41 | 105 | 178 | +1233 | 2,386 | 179 |
| TAHOE | +10.4 | 8,027 | 7,272 | +15.5 | 86,467 | 74,856 |
| TRAVERSE | +13.7 | 7,836 | 6,889 | +7.5 | 95,289 | 88,665 |
| VOLT | -30.4 | 1,336 | 1,920 | -16.4 | 17,315 | 20,702 |
Sales Results - November 2014 - USA - Buick
| MODEL | NOV 2014 / NOV 2013 | NOVEMBER 2014 | NOVEMBER 2013 | YTD2014 / YTD2013 | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| BUICK TOTAL | +27 | 19,143 | 15,072 | +9.7 | 208,606 | 190,130 |
| ENCLAVE | -9.1 | 4,259 | 4,687 | -1.5 | 54,907 | 55,715 |
| ENCORE | +71.9 | 4,577 | 2,663 | +56.8 | 45,790 | 29,195 |
| LACROSSE | +70.6 | 5,083 | 2,980 | +1.7 | 46,434 | 45,675 |
| REGAL | -6.4 | 1,889 | 2,018 | +22.5 | 20,749 | 16,938 |
| VERANO | +22.4 | 3,335 | 2,724 | -4.4 | 40,726 | 42,598 |
Sales Results - November 2014 - USA - GMC
| MODEL | NOV 2014 / NOV 2013 | NOVEMBER 2014 | NOVEMBER 2013 | YTD2014 / YTD2013 | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| GMC TOTAL | +22.75 | 43,854 | 35,727 | +10.06 | 448,815 | 407,781 |
| ACADIA | -15.3 | 6,408 | 7,566 | -6.4 | 76,649 | 81,870 |
| CANYON | +21250 | 854 | 4 | +65.8 | 1,537 | 927 |
| SAVANA | -53.26 | 716 | 1,532 | +76.5 | 24,916 | 14,117 |
| SIERRA | +56.97 | 22,544 | 14,362 | +13.13 | 188,397 | 166,535 |
| TERRAIN | +13.43 | 7,737 | 6,821 | +2.68 | 93,984 | 91,527 |
| YUKON | +14.48 | 3,179 | 2,777 | +49.12 | 36,840 | 24,705 |
| YUKON XL | -9.34 | 2,416 | 2,665 | -5.72 | 26,492 | 28,100 |
Sales Results - November 2014 - USA - Cadillac
| MODEL | NOV 2014 / NOV 2013 | NOVEMBER 2014 | NOVEMBER 2013 | YTD2014 / YTD2013 | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| CADILLAC TOTAL | -18.7 | 13,148 | 16,172 | -5.9 | 154,600 | 164,378 |
| ATS | -33.7 | 2,282 | 3,443 | -20.4 | 27,425 | 34,432 |
| CTS | -7.5 | 2,446 | 2,643 | -2.3 | 28,463 | 29,126 |
| ELR | * | 155 | 0 | * | 1,192 | 0 |
| ESCALADE | +91.5 | 2,106 | 1,100 | +54.7 | 17,201 | 11,122 |
| ESCALADE ESV | +73.3 | 1,128 | 651 | +32.8 | 9,528 | 7,175 |
| ESCALADE EXT | -96.8 | 3 | 95 | -97.2 | 53 | 1,906 |
| SRX | -30.9 | 3,331 | 4,823 | -4 | 48,679 | 50,702 |
| XTS | -50.3 | 1,697 | 3,417 | -26.2 | 22,059 | 29,889 |
Sales Results - November 2014 - USA - GM Total
| BRAND | NOV 2014 / NOV 2013 | NOVEMBER 2014 | NOVEMBER 2013 | YTD2014 / YTD2013 | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| GM US TOTAL | +6.5 | 225,818 | 212,060 | +4.1 | 2,660,525 | 2,555,921 |
| BUICK | +27 | 19,143 | 15,072 | +9.7 | 208,606 | 190,130 |
| CADILLAC | -18.7 | 13,148 | 16,172 | -5.9 | 154,600 | 164,378 |
| CHEVROLET | +3.2 | 149,673 | 145,089 | +3.1 | 1,848,504 | 1,793,632 |
| GMC | +22.7 | 43,854 | 35,727 | +10.1 | 448,815 | 407,781 |
About The Charts
- 25 selling days for November 2014, and 26 for November 2013.
- Totals contain discontinued models, including Buick Lucerne, Cadillac DTS and STS, as well as the Chevrolet Aveo and HHR.
Comments
This confirms the global trend of SUV cars are becoming the new fashion sales still above medium sedans
And they are also good sales small and compact cars
Cadillac must be mounted less powerful engines in its ATS / CTS base models; if they want to sell more cars
Regards from Spain
Yes, crossovers/CUVs are popular. Absolutely.
As for Cadillac, it’s in a state of transition: it’s charging the same amount of money for the ATS and CTS as the competition, but brand perception is lagging product. So it will take a bit before consumers start switching to it in droves, although I am convinced that it will happen.
I don’t think Cadillac needs less powerful engines. Their powerplant range is right there with BMW, Benz, and Audi (in the U.S.). If anything, Cadillac needs better transmissions (globally) as well as diesel engines and wagons (for Europe).
But what Cadillac needs more than any of that is more crossovers. It needs to dump the lackluster SRX and offer crossover versions of the ATS, CTS, and CT6… and then a version of a crossover of the upcoming FWD-based sub-ATS sedan. That’s the only way to continue build an undiluted image as a globally-respected and desired luxury automaker.
Sales of Cadillac is nothing to worry about since ATP is higher than last year. There will be a slew of products coming in several years which will give Cadillac an alternative as a product of choice to the competition.
I’m glad that the CTS is doing pretty good right now especially the Escalade with a combined, 3,234 excluding EXT.
ATS sales can be offset by CTS sales. The ATP is higher anyway, and the slight dip in CTS sales is nothing alarming. The ATS, and it’s eventual CT replacement, can only rise in sales as the public finally comes to grips with the idea that Cadillac can make a competent and well-built compact sedan that isn’t named Cimmarron. Thanks, flexible platform sharing. 🙂
By the way, good job, Escalade. At $73K+ a pop, it shows that Cadillac CAN build a product that can command that kind of money. Only thing to do now is move the needle upwards.
Looks like those black Friday commercials buick was running constantly really did their job.