One lucky New Zealander had an early Christmas present delivered after he was selected as the receiver of a meticulously rebuilt and gorgeous 1969 Holden Monaro.
Richard Grey of Auckland, New Zealand participated in Holden’s “Favorite Memories” campaign, a contest where owners submitted their stories and memories of their Holdens from the 1950s to present day. The campaign also helped mark 60 years of Holden in New Zealand.
Grey was surprised when the 1969 Holden Monaro pulled up to his home and racing star Greg Murphy exited the vehicle, keys in hand.
“I’m ecstatic – absolutely fizzing! I put a lot of effort and creativity into my story so I thought I had a chance but this is better than winning the lottery. I’m a huge fan of classic Holdens. I even have a man cave dedicated to Holden memorabilia. I was born into it – my grandfather and my father still drive the classics today – and let me tell you, the level of workmanship that’s gone into this Monaro is amazing.”
Grey, 35, has only owned 4 vehicles his whole life and, you guessed it, all have been classic Holdens. The Holden gifted to Grey was restored and rebuilt to its former glory over three months as part of Holden’s 60th Birthday celebrations in the country. As Holden shared its favorite memories over the years, it decided to ask owners to submit their stories to earn a chance at owning the orange and black Monaro.
Holden’s New Zealand managing director, Jeff Murray, says he was astounded by the volume of responses and the effort owners put forth.
“I don’t envy the individual judging panel, they had a very difficult job choosing the winner of the 60 Years Loyal competition, the calibre of memories shared was overwhelming and truly heart-warming.”
All we can say is we’re very jealous of you Mr. Grey, but we know someone this dedicated will appreciate the car to the world’s end. And may the ’69 Monaro enjoy another 60 years.
Comments
Nowhere is the rivalry between GM and Ford stronger than in Australia and New Zealand. It is great that Holden is tapping into this enthusiasm even though their planned manufacturing departure will sorely test such fan devotion. Still this is a most effective marketing program and recognizes the brand ambassador value of core enthusiasts.