You’ve likely read the reports that Cadillac‘s sales have experienced a slow-down as of late, but that’s not the fault of the car, which has received kudos from just about everyone. Motor Trend has a CTS Vsport as a long-term test car and the publication can vouch for its greatness.
Just as Motor Trend crowns a new Car of the Year champion, the author admits that he has taken the CTS Vsport — a former recipient of the award — for granted. His epiphany came about during a separation from the car while he was “breaking in a new long-term car that has none of the Cadillac’s creature comforts, though it is quite sporty.” A week after the separation, he was surprised how he felt at home in the CTS, with its lounge chair-like driver’s seat, quiet interior, and familiar controls. The ride quality is luxury-car fine with giving up little in handling and sportiness. In fact, it does the 0-60 sprint almost as fast as the Porsche 911 Carrera and the skidpad almost as well as the Audi R8 V8 − both highly respected sports cars.
What’s more, “the steering is quick and communicative, the chassis incredibly responsive, the transmission always in the game, and the power unimpeachable. I can pick a hole, squeeze the throttle, turn the wheel, and the Vsport responds exactly the way I want.” And yet the CTS Vsport exhibits the quiet luxury that Cadillac has excelled at, both now and in the pre-CTS days.
Perhaps the biggest endorsement from the MT editor is how well the CTS Vsport slides between luxury sedan to sport sedan without experiencing a metamorphosis. “All sedans should be this good to drive, both on the track and in traffic.”
Comments
It is details like this that will make the V series ATS and CTS very formidable.
Cadillac for once is presenting the whole package and not just a sum of parts and this is a case where someone who has spent time in the car realizes it.
This is something GM is doing on more and more of their newer cars and it is showing.
Like on the Z/28 and how it was said it was the tires that made so good. Well it has been proven it is the entire suspension package not just a set of big sticky tires like GM and many companies used in the past.
But again who knows this unless you spend time in the car. GM needs to market that this is a car that is a complete real deal. All most hear about is how Cue is hard to use. Well it is for the first day or so and then you get a handle on it. GM just needs to make the initial user use easier and it will be fine.
We now have the product but the message needs to get out and GM has failed terribly here.
Marketing is the biggest challenge for this car and it is an absolute shame. The new CTS is an amazing car and has earned multiple awards and acclamations but you wouldn’t know that if you didn’t follow the automotive world. Cadillac needs a blitz of new commercials and ads. Cadillac has done great commercials before, the 2008-2011 time with the CTS, CTS-V, SRX, and Escalade commercials were fast, eye catching, and got peoples attention. I think its time to go back to that with their outstanding new portfolio.
I think they had a different advertising firm for the launch of the Gen 2 CTS. The commercials were definitely better then with great music. New commerials for Gen 3 CTS not so much.
Currently a spectacular car going to be more spectacular in ’16 model year with generous updates and addition of CTS-V.
you are right, Cadillac has the cars; expertise and technology.
But you should use the more aggressive and plentiful advertising for these cars so; also faster distribution and availability
The Germans are experts in marketing, where I live; in Spain, the advertising logo of Audi is: A Vanguard Of Technology.
Or directly tell you: it’s German
For example; GM did great with the 7Vette, worldwide live presentation, exhibitions tests ………..
Today advertising these days is very important
And other information to be very important, is that sales Audi BMW and Mercedes here are very high, but most cars are grassroots and media models, not high fancy; engines and power about 130-180 hp for buyers seeking luxury and quality, but saving on petrol costs.
Cadillac should go here too, less power has to offer to their engines access , and also offer many levels of customization, tires, option packages sold in higher luxury models; equipment ….
The main objective of the today’s buyers is SAVING Costs
Johann De Niestche is the perfect man for this work
Regards from Spain