Holden has officially announced the launch of its first ever Customer Council and VIP experience, a program which recognizes the brand’s most loyal customers and helps better connect the company with them. The Customer Council is not only a way to thank loyal Holden customers, but facilitates direct feedback between the company and the customer, Holden says.
The first Customer Council session was held last week, when Holden identified 10 of its most passionate customers from metropolitan and regional Australia and flew them out to Melbourne for an “exclusive Holden experience.” The participants toured and drove around Holden’s Lang Lang proving ground, and received a rare behind-the-scenes tour of the automaker’s design center.
Holden’s executive director of aftersales, Michael Filazzola, said the Customer Council is service to the company as it allows them to retain honest and detailed feedback about their products, which they will use to “strengthen our customer experience and product portfolio.”
“We discussed a number of areas which we can, and will, act on; including streamlining the servicing experience and greater use of technology to aid convenience. We also discussed Holden’s involvement in the Australian community through our Homeground Advantage program, which was very well received,” Filazzola said.