General Motors’ Holden brand is making a concerted effort to promote grassroots competitive sports in its home country, in the form of a program called Home Ground Advantage. The automaker has pledged to give $5 Million Australian to local grassroots sporting clubs over the next 10 years.
“Holden Home Ground Advantage isn’t just about upgrading clubrooms; it’s about developing Australia’s future talent, nurturing grassroots sports and creating environments that encourage teamwork and wellbeing,” said Holden’s Executive Director of Corporate Affairs George Svigos. He continued: “Sport is an enabler – it helps young kids create new friendships, while also giving them a sense of purpose and direction.”
The Australian automaker is planning to donate $500,000 Australian per year to local sporting clubs, with half going to summer sports, and half to winter. The majority of grants will be for a value of up to $10,000, while one program per season will be lucky enough to receive up to a $100,000 grant.
The money will go toward providing for the upgrade and upkeep of basic, essential assets such as lockers, bleachers, uniforms, etc. “We’re thrilled to be supporting Australian communities in a local and important way. We’re hoping these grants will help to give every young Aussie a sporting chance at success,” said Mr. Svigos.