General Motors capitalized on a strong auto sales month in October, boosting sales of its Chevrolet Silverado and GMC Sierra full-size pickups by 10 and 12 percent, respectively. However sometimes annual growth doesn’t tell the full story. How long a pickup sits on dealer lots is a good indication of current and future market demand for the vehicle, and according to Pickuptrucks.com, appetites for the all-new Chevrolet Colorado and GMC Canyon are high.
Pickuptrucks.com ranked the turnover rate for 2014 and 2015 model-year pickups. The Colorado Crew Cab has the fastest turnover rate after sitting on dealer lots for only 9 days, followed by the Canyon Crew Cab, which averages 11 days. These results are unsurprising, as the Colorado and Canyon are the two newest pickups on the list, so naturally, demand for them will be higher. Only 2,158 Colorados and Canyons were sold in October, however sales are expected to climb as retail inventory improves.
GM’s pickups appear to sit on opposite ends of the spectrum when it comes to turnover rates. While the midsize models are flying out the doors, some of the automaker’s HD trucks take almost a year for dealers to get rid of. The average turnover rate for a 2014 Chevrolet Silverado 3500 Crew Cab is 263 days, followed by the GMC Sierra 2500 HD Regular Cab at 254 days and the Sierra 2500 HD Crew Cab at 241 days. Ford’s heavy duty F-250 and F-350 models are slow-sellers too, also taking over 200 days to find a home.
Unsurprisingly, all of the fastest-selling pickups on the list are 2015 models, while the slowest selling nameplates are from the 2014 model year. Many consumers will wait for the new model year to arrive at dealers and quickly buy them up, while the old models are left to sit on lots. As a consumer, it means you might be able to find a great deal on a 2014 Silverado 3500 or another slow-selling truck which has taken too long for a dealer to sell.
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