General Motors India has reported 4,263 vehicle sales in October 2014. The results represent a 44 percent decrease compared to October 2013, when the General Motors division sold 7,715 units.
The 4,263 sold units break down as follows:
- 1,238 units of the Chevrolet Sail
- 1,160 units of the Chevrolet Beat (known as the Spark globally)
- 1,070 units of the Chevrolet Tavera
- 160 export units to Chile
- Leaving 635 sales between the Cruze, Spark, Enjoy, and Captiva
“Even though the lower fuel prices are encouraging, the market is not showing any movement apart from new entries”, said Paramu Balendran of General Motors India. “Even the festival season did not bring the expected momentum in the market. The turnaround of the automobile sector is still not visible in the short-term”.
“Industry needs the lower excise duty benefits to be extended till budget and beyond with additional stimulus package in the next budget to boost the overall manufacturing sector, create additional employment opportunities and improve its contribution to GDP,” added Mr. Balendran.
Comments
Hi Mr. Bhalendra,
Even with all those issues in market Maruti Suzuki is able to sell 97,069 units. Hyundai is able to sell 38,010 units. Honda is able to sell 13,242 units. Don’t you think there is a problem with the product you are trying to sell than the market itself? The products you are trying to sell are dated and secondly they are not even made for market. Chevrolet SAIL doesn’t even look appealing nor is it a car preferred by private transporters. What segment are you trying to target? The lower end engines are naturally aspirated. No variable valve transmission, no refinement, no turbocharger. Nor the handling is confident. I have a Chevrolet beat, I feel as if my car is going to fly when I drive it at high speed. I drove a Ritz and it gripped the road quite well. The features are also dated. No AMT yet. Better to start selling the new opel corsa against i20. Opel karl against celerio. Sonic against swift. Cruze needs to improve. Next gen traverse against innova. Enjoy is pathetic you need a better product in that segment. It doesn’t look like a van doesn’t look like SUV or MUV. Niva against Duster. Adra (needs to look better, looks bit confused) against Ecosport. Bring the malibu, imphala and astra and also the big trucks which can be used by the private transport people. Phase out the tavera which has earned a lot of fame already in India. Bring in corvette, buick, camero and cadillac.
You can always export these products as well. Improve your supply chain, service centers dealership.
Jiten
Agree with Jiten , listen to Paramu Balendran of GM India talk about ” even the Festival Season not bringing expected momentum to sales….sales of 4,232 in Oct. 2014 , a drop of 46.82% , while front runner Maruti(Suzuki) sales of 97,069 in Oct. 2014 , up 1.05 % . Even the header to this article states that ” the outlook for India’s auto market looks bleak ” . Who spun this little gem , another GM talent ?? India is , in more than one source reported , will become potentially the biggest market for auto sales in the future . Wasn’t Suzuki partnered with GM years ago ? Though their vehicles never caught on here in North America , they certainly knew where to be to be a big factor in Asia . Over 47 % of the market share in India , reaching almost a 100,000 sales a month , I wonder if their spokesman talks about the bleak future in sales ?? GM in India appears to be next to the bottom of the barrel , which is Mitsubishi . Either close up shop or learn how to design quality and affordability into a small package . Open up the interior and shrink the exterior as much as possible , the drivetrain to be bullet proof , with among the best in class fuel economy . GM in India needs a reputation for having the lowest cost of maintenance/servicing . Third world countries do not have world class maintenance facilities so components/parts must be simple to service and as much as possible fail-safe for years of operation . Throwing cheap stuff on this market , which already has this aplenty in India , Isn’t the key definition of a strong reputation , what does define it , is years of building quality of service/reliability . Is GM up to the task of committing the right players and pitcher to be in this game ??
I agree. When I see some of the product sold in these countries they are garbage. Great way to build a brand in a potentially huge market. GM gets it right in lots of places, but offering substandard base product projects a terrible image with nowhere to go but away.