General Motors has filed a trademark application with the United States Patent & Trademark Office (USPTO) for the term ‘Velite’.
First discovered by GM Authority, The General filed the application, serial number 86458313, on November 19th, 2014. The filing lists the goods and services category as: “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof”.
To note, GM initially applied for the Velite trademark back in 2011. That application has not been granted, but is still active. It currently carries a status of “Fifth Extension – Granted”. That status denotes the fact that GM has received the fifth extension to submit Statement of Use document, which proves to the USPTO that it will use the trademark in a real-world product or service. The office allows applicants a total of six extensions to submit the Statement of Use, each lasting six months.
The Velite name was used by GM on a concept Buick coupe/convertible. Unveiled at the 2004 New York International Auto Show, the Buick Velite concept was a more practical design than the Bengal concept that preceded it. The concept used GM’s Zeta rear-wheel drive vehicle architecture shared with the Chevrolet Camaro and Holden Commodore, among others. It also featured traditional Buick styling cues such as the waterfall front grill, triple fender portholes, as well as clean, elegant lines. Under the hood sat an “experimental” twin-turbocharged 3.6-liter V6 rated at 400 hp (300 kW) and mated to a 6 speed automatic transmission.
We wonder if Buick is planning on using the Velite name for all-new model, or if the brand will simply use the name for the Opel Cascada convertible when it launches in North America as a Buick in 2015.