One of Chevrolet’s target demographics for its all-new 2015 Colorado is young people with an active, outdoorsy lifestyle. For instance, people like motocross legend Ricky Carmichael, who teamed up with Chevy to bring the new Colorado Performance concept to this year’s SEMA show.
The Colorado Performance concept was built to “illustrate the lifestyle-supporting capability of Chevy’s new midsize pickup truck,” while also showcasing some of the accessories that may become available in the near future.
Many of the major changes for Carmicahel’s Colorado have taken place in the 6-foot 2-inch bed. There’s now a concept tailgate extender to help secure bikes, along with the Colorado’s production GearOn accessory system for further large item storage.
Once the modifications to the bed were complete, Carmichael and Chevy turned their attention to the Colorado’s exterior. A unique matte gray paint finish is complemented by high gloss silver and yellow graphics, which are a recreation of Carmichael’s signature. There’s also production 17-inch Z71 wheels with yellow accents wrapped in rugged Goodyear Duratec tires.
Occupants in the cabin will notice yellow accents throughout, along with Carmichael’s motocross number embroidered into the headrests. The rest of the cabin is regular Colorado fare, complete with OnStar 4G LTE and Wi-Fi hotspot and the standard rearview camera.
Carmichael needs to tow dirt bikes and other heavy equipment, so his truck comes with the available 305 horsepower 3.6-liter V6 LFX engine that returns 26 MPG on the highway for 2WD models, while also boasting 7,000 pounds of maximum trailering capability.
“Where I take my bikes, a full-size truck isn’t always the best solution, so a maneuverable midsize truck like the Colorado is just the ticket,” said Carmichael. “Besides a cargo bed that’s not only large enough to haul a motocross bike and a mountain bike, the Colorado has the power to confidently take them where the pavement ends.”