Cadillac NYC Headquarters Finalized5
Cadillac is now one step closer to moving its global headquarters to New York City now that the automaker has signed a lease in the Tribeca neighborhood of Manhattan.
“The addition of a headquarters office in New York is a key step in Cadillac’s ongoing global expansion,” Cadillac President Johan de Nysschen said. “There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise. We look forward to being a good neighbor there, starting in spring of 2015.”
According to Beacon Capital Partners LLC and partners Ivanhoé Cambridge and Callahan Capital Properties, Cadillac will have the top two floors of the 16-story building at 330 Hudson. The 34,000-square-feet space has 14-foot ceilings and is wrapped in glass windows.
“Hudson Square is among New York’s most dynamic neighborhoods in which to live and work,” said the senior vice president of asset management for Callahan Capital Properties’ eastern region, Brian Robin. “The Cadillac team will enjoy the unique atmosphere and amenities that our tenants experience every day.”
Cadillac executives say only 30 Michigan-based Cadillac employees will move to New York as the automaker tries to grow globally with a fresh identity and to attract a younger clientele.
“We want to put a little bit of distance between Cadillac and the rest of the General Motors entity,” de Nysschen said in a Detroit News report. Hopefully Cadillac isn’t about to pull a Ferrari, and spin off its parent company altogether.
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I guess Cadillac is making so much money they need a bigger tax deduction from rent.
Please explain. As a dirty foreigner, I’m under the impression that tax rate in Manhattan is many, many times higher than whatever the RenCenter is taxed at.
I’m more inclined the move is motivated by brand image rather than by tax benefits.
Cadillac is well on its way to remake its brand and image. Detroit unfortunately is too down trodden and much further down the ladder in its recovery which could take decades. Cadilac can’t wait. But the move to New York is symbolic at best. Most automobile buyers don’t know what city their car’s masnufacturer is in. To the majority of automobile buyers their dealer is the direct visible image of the brand not corporate headquarters. Cadillac needs to severely reduce its bloated and misaligned dealer network.
If you look at the BMW, Mercedes, and Audi dealerships their facilities, staff and customer service is more in line with their luxury image. Cadillac needs to attract new dealers who are willing to make a substantial new long term capital investment in the new Cadillac. Cadillac will need to offer much larger sales territories and exclusivity to attract this new younger Cadillac dealer.
This just prove how successful they have been in terms of marketing and sales. Im happy to see how their company grows. Thanks for the great info.
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