Chevrolet conducted a real focus group to determine what the new 2015 Chevrolet Colorado can do for you. The hilarious video sheds a lot of light on why people buy thrucks.
For the focus group, Chevy posed three key questions:
- Can a truck make you more handsome?
- Can a truck make you more dependable?
- Can a truck make you more rugged?
They invited everyone to participate in the focus group. And we mean everyone: kids, mature people, young single women, rich housewives and, of course, guys with beards.
The focus group premise was simple. They showed the group two pictures. Both were the same guy with the same background. What was the difference? One showed a guy with a truck and another showed the guy with a car.
Then, the hilarity ensued.
In the end, 85 percent of people thought the truck guy was more handsome. And 76 percent thought he was more resourceful. Finally, the focus group thought he was 100 percent more likely to own an awesome pet.