Cadillac stole the show in LA Tuesday night with its unveiling of the newest additions to the Cadillac V-series lineup, the ATS-V sedan and coupe. The dynamic duo’s unveiling was highly anticipated and marks Cadillac’s first real attempt at dethroning the king of high-performance compact luxury, the BMW M3.
It’s hard to not get excited when reviewing the specs of the 2015 ATS-V. Its 455 horsepower LF4 twin-turbocharged 3.6-liter V6 will allow it to sprint from 0-60 mph in 3.9 seconds and top out at 189 mph. It also has a six-speed manual transmission offering, a functional aerodynamics kit and selectable driving modes.
All that performance won’t come cheap. Cadillac boss Johan de Nysschen recently spoke with USA Today, where he revealed the ATS-V will start at around $63,000. By comparison, the BMW M4 starts at $64,200, with the four door M3 starting at $62,000. It’s probably no coincidence that the ATS-V lands directly in the middle of those two.
The price of the ATS-V is no bargain, but it’s not absurdly expensive, either. It’s right on par with the German competition, as is the rest of Cadillac’s portfolio pricewise. The price of an M3/4 can quickly crest the $85,000 mark if the customer opts for things like the $8,150 carbon ceramic brakes and $2,900 dual-clutch transmission. As a result, the cost of the ATS-V’s optional extras will decide which of these two is the more expensive buy.
de Nysschen says the ATS-V will go on sale in spring 2015 with cars arriving at dealerships shortly after.