Bored with the timeless format of “supermodel-on-car” photographs to advertise the release of a new vehicle, photographer Karl Lagerfeld got his cat Choupette to pose for the 2015 calendar shoot of the new fifth-generation Opel Corsa.
Choupette is clearly an extraordinary cat; asking any other feline to brave a photo shoot for several hours, and to pose behind the wheel, on the hood, in the backseat, etc., signals an invitation for scratched limbs and inconveniently misplaced excrement. But Choupette was already a star, with a Twitter account that had (prior to shooting) 42,000 followers.
We think it’s a brilliant advertising strategy. Opel is avoiding alienating potential female customers with tactless photographs of scantily-clad women (though, as the title notes, Choupette is nude). They’re also casting the car as fun, thoroughly approachable, and friendly. It’s a matter of geniality over pretense, and it proves that Opel knows their target demo well.
The end of the 1990s saw an Opel Corsa campaign that featured five lovely ladies: Linda Evangelista, Christy Turlington, Tatjana Patiz, Kate Moss, and Naomi Campbell.
Talk about unnecessary; Choupette is almost undoubtedly much lower-maintenance, and every bit as easy on the eyes.