What do you think of when Buick is mentioned? To many Americans, Buick was a car popular with lawyers and dentists that now is trying to have more youth appeal, albeit in an upwardly mobile manner versus Pontiac’s “You can sell an old man a young man’s car . . . ” manner. But in China, the Buick brand has a completely different perception.
According to Business Insider, Buicks are seen as “true luxury cars” and worthy of status symbols. It’s not news that Buick has been a favorite with the Chinese, with the Buick Excelle being the most popular new car for 2011. Interestingly, the first Excelle was based on the South Korean-based Daewoo Lacetti but since 2009 it’s been based on General Motors’ Delta II platform, just like the American Buick Verano.
Additionally, the article states that minivans in China are the new “executive express.” Since 2010, GM has capitalized on this interesting prestige market with the luxurious Buick GL8 minivan just for China.