Opel’s CEO, Dr. Karl-Thomas Neumann, was interviewed by CNBC and asked some tough questions about breaking even or even being profitable, especially after closures and cuts. He says Opel has “a clear plan to get there by 2016.”Â
So what are the biggest barriers for Opel at this moment? Does Opel need to cut capacity, especially with the poor economic situation in Russia? Neumann says cutting capacity is not the answer − growing is, which is why Opel is investing €4 billion into its new portfolio. Opel is investing a lot in the brand including a large advertising budget, including a campaign with Claudia Schiffer . . . yet, insists the interviewer, does Opel still need to cut more capacity in Europe?
Again, Neumann doesn’t think so. He wants to grow Opel’s market share from 6 percent to 8 percent by 2022 (of special note: Spanish sales increased 40% this year). Simply put, Opel has a lot of initiatives to fill out its capacity. Material costs are also being reduced, and when it’s not possible to use something GM’s global operations, there’s always the partnership with PSA (Peugeot-Citroen) to ensure that every Opel is built on massive volume platforms.
Check out the full interview below.
Comments
Opel, by far, is GMs most interesting brand. Opel should be in the States, would have been a great replacement for Olds, in the early 2000s.
GM is a global company in a super option. Fortunately, the company has now begun to seriously manage and developments are powerful. US-EU cooperation is unique in the case of GM and the others do not have such options. U.S. and EU best knowledge and skills to connect and work with a super result.
GM has taken as a whole, rather than allocate one or the other. GM-US-EU. People who talk nonsense, or who is better or worse, and rinse the medium should be included or could, stop this bullshit. Now the new leaders have begun to seriously address global leaders, and this is clearly a lot to say. everything is developed globally and this is the key to success is the moment where GM is composed of US-EU production.
Anyway, I hope the best that GM production is becoming more successful