Cadillac sales have always lagged in Europe, however you could argue that the brand has never made a serious attempt at entering the market. That’s exactly what Cadillac is planning now – a legimate assault on the European luxury segment, however appeasing customers from across the Atlantic will require an intense overhaul of the brand’s product portfolio.
Cadillac’s newly appointed CEO Johan de Nysschen told Autocar the company won’t be ready to enter Europe until 2019. He recognized that new products better suited for European buyers will have to be developed first, along with new engine options.
“Europe is crucial to our success but we need to have the right product portfolio. If you want to win in Europe you need the right products,” said de Nysschen.
Previously, de Nysschen has voice an interest in a compact sub-ATS model as well as a subcompact SUV to compete with the Audi Q3 and Mercedes-Benz GLA. Both those models will be critical to success in European markets, in addition to smaller gasoline engines and diesels.
“Cadillac also needs to expand its powertrain offering to succeed in Europe. We need diesel and smaller petrol engines. We also need to consider range extenders and plug-in hybrids,” de Nysschen said.