GM Europe September 2014 Sales Down 5.9 Percent To 92,578 Units: By The Numbers
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While The General had a fairly solid September 2014 around the world, it wasn’t without blemishes, the biggest of which was a drop in sales in the markets represented by the European Union.
According to figures published by the European Automobile Manufacturers Association, The General recorded a 5.9 percent year-over-year drop in sales to 92,578 units in September 2014 in the European Union. Opel/Vauxhall sales increased 6.6 percent to 91,989 units and sales of the now-discontinued Chevrolet brand dropped 95.1 percent to 589 units.
Comparatively, sales of all automotive brands in the European Union grew 6.4 percent to 1,235,501 sold units. In other words, even though Opel/Vauxhall sales grew on an annual basis, the brands’ growth was offset by a significant drop in Chevrolet sales. Compounding the gravity of the overall decrease in sales volume, the industry simply grew faster than all of GM Europe did as a whole, although it should be noted that the growth rate of Opel/Vauxhall fared 0.2 percent higher than that of the industry.
On a year-to-date basis, GM Europe sales declined 3.3 percent from January 2014 – September 2014. Opel/Vuaxhall sales grew 8.2 percent to 671,198 units, while Chevrolet dropped 68.5 percent to 34,605 units.
September 2014 - European Union - GM Total
| BRAND | SEPTEMBER 2014 SALES | SEPTEMBER 2013 SALES | SEP14 SALES/SEP13 SALES | JANUARY 2014 - SEPTEMBER 2014 SALES | JANUARY 2013 - SEPTEMBER 2013 SALES | JAN14-SEP14 SALES/JAN13-SEP13 SALES |
|---|---|---|---|---|---|---|
| GM TOTAL | 92,578 | 98,382 | -5.90% | 705,917 | 730,186 | -3.32% |
| OPEL/VAUXHALL | 91,989 | 86,334 | +6.55% | 671,198 | 620,251 | +8.21% |
| CHEVROLET | 589 | 12,037 | -95.11% | 34,605 | 109,755 | -68.47% |
| GM (US) | 0 | 11 | -100.00% | 114 | 180 | -36.67% |
Note: although not broken out by GM Europe officially, the line showing GM (US) sales is attributed to sales of imported Cadillac vehicles in the region.
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It makes absolutely no sense to invest in or try to push Cadillac in Europe.
Although Cadillac has renewed ist lineup, sales dropped dramatically… Cadillac sells less cars than Ferrari by the way.
In Germany even Chrysler which has withdrawed from the German market some years ago sells more cars than Cadillac…
That’s a very short-sighted statement in its entirety.
It would make absolutely no sense to NOT sell Cadillac in Europe, especially with products that are either as good as or better than the BMW, MBZ, and Audi. Some food for thought here for you:
1. There are about 15 Cadillac sales outlets in all of Europe.
2. Sales are done on an import basis, which hinder availability and agility with which a customer can receive an order.
3. Brand and product awareness is low.
Once Cadillac finally starts to focus on Europe “for real”, then we will see the fruits of their labor. It will by no means be an easy path… but give it 10-30 years (how long did it take BMW to take the luxury sales crown in the U.S.?), and Cadillac sales will be right there with the German 3… in Europe.
There is no doubting Cadillac’s quality products yet like Lexus & Infiniti in Europe it’s sales would be tiny, add the cost of additional dealers & advertising & it doesn’t make any sense when you consider GM already has well established company’s in Europe in Vauxhall & Opel that would sell many more upmarket cars than Cadillac, a fact that has been proven time & time again with most recent being Saab & Cadillac last time round.
There was a time when no one bought Jap cars and Korean cars in the US.
Sorry but you are a dreamer if you think so.
The new Cadillacs are fine cars (they are not better than their rivals simply because Cadillac still can’t compete in terms of fuel economy, and that’s the key in Europe. No normal customer is interested in race track performances ), but you have to adapt the cars for the specific market and this is something GM has never understood. You can’t develop a Caddie in US and think that these cars will match the tastes of the European customer.
If Cadillac wants to be successfull (which means in my opinion to sell maybe 10,000 to 20,000 units a year in entire Europe including Russia. Caddy will never sell more, believe me) Cadillac needs to offer products the Europeans are asking for…so you need high quality Diesels, you need very economic engines and you need station wagons. Caddy can’t or doesn’t offer this so far. To offer this Caddy must invest billions of Dollars which doesn’t make any sense because they will never sell enough cars here in Europe to even these costs.
Cadillac has tried to enter the European market at least three times in the last 15 years and they always failed dramatically because the cars weren’t good enough and/or the image was/is very bad. I said it so many times in this blog and I will say it again, American cars have a very bad image in Europe and this will not change in the near future.
The domestic premium brands in Europe are here for decades and they perfectly know how to offer the right products and they are investing billions to do that. And BTW they are creating hundred of thousands jobs in Europe… How should an American brand/company which doesn’t understand the market compete with that?
And GM still has not understand the European market. If they did they wouldn’t offer this tank called Escalade in Europe. Cars like this are the reason why Europeans don’t like American cars.
Cadillac should try to expand in NA (even there, Caddy is struggling), in China and the rich Arabic states where fuel economy and money doesn’t matter. These are the future and right markets with a high potential for Cadillac and not Europe. GM has burnt enough money in the past.
If GM wants desperately to offer a premium car in Europe, GM should allow Opel -in cooperation with Buick- to develop a premuim car for Opel (an Omega sucessor based on the Lacrosse for example). Such a car would not be very sucessfull because Opel also has not the best image. But this one Opel would sell ten times better in Europe than the entire current Cadillac lineup.
The German is mostly right, GM has been trying to sell too much garbage over the years to make the average European even think about purchasing a Caddy. The latest Chevy branded Daewoo crap was only the most recent disaster.
On the other hand, one must remember this, after decades of getting beaten at the racetrack (or being nowhere near it), Caddy finally makes some cars that can arguably smoke its German competitors … and now the fuel mileage is the problem?!
I hope GM starts selling big Chevrolets soon again in Europe. Now we only have unofficial importers.
Thats not correct…Camaro and Corvette are still officially available in Europe
I think @mg1652 means “big Chevrolets” like Impala and SS… not the Camaro and Corvette. Those are, from a size perspective, quite small.
Interesting figures: In September Vauxhall / Opel sales were 91,989, of this Vauxhall sales (44,880) accounted for a massive 48.78% of the total. The YTD Vauxhall figure is lower but still impressive at 28.82% of the total.
They’ve completely screwed up Europe. They dropped the ball with Opel and the Chevy experiment was stupid. They should had Chevy separate from Opel and also sold Cadillacs there. Maybe sales would had been low, but good product, like they have, would’ve help produce increases in the future.
lets talk eu market and us market. not german market only. german market is one market place.
American cars are special in Europe, and it is nice and what makes it special. American cars sold for less than it’s logical and it’s not bad. Such is the story of American cars and style, and hopefully they will also be distinguishable. Cadillac is a Cadillac in Europe. Cadillac is a Cadillac. definitely a new strategy and a new strategy to increase the number of people interested in working in Europe needs. A new strategy will make more cooperation in Europe as well as in the construction of cars in the European market for American cars, however, retains the remains of their personality. This is a new strategy for GM. ku itekib greater interest has been good, but some people’s car that could cadillac it’s not a good thing.
I believe that Cadillac will achieve greater success of the new strategy. new cars. New engines and the other is a completely new topic that is up to date at all. and talk about the cost of fuel does not pay as well as impossible is with Europe. all kinds of stories about the reputation of anyone left to themselves.
GM has a lot more special and more complex because the canned consists of EU-US production, and the skills and wisdom from. GM is certainly within the complex because of the US-EU cooperation is different in many cases. But if GM is able to successfully cooperate with their new strategy of the various elements of the plan are as expected, and it is a super result.
has already come to a new strategy for models on the market that are new to the world and be successful.
VAG group are also, however, cooperation is super easy because all VAG products are the opinion and view of the world and the EU is straightforward and understandable. GM is challenging because of the US-EU opinions of cars, culture and history, and much more are pretty different. But if they all try to connect and work together using each other’s best skill, technique it is not a fight anyone.
The only thing that will lead GM’s success is very much to cooperate with all partners across the company worldwide. This does not mean that cars would become an American or European cars were on. the second time is a bad luged different stories on how GM is disputed and slandered.
VAG group are a perfect example of collaboration is truly staggering.
To read all kinds of numbers, but do not bother you though a successful company on behalf of the numbers are increasing. just chasing numbers do not succeed.
new corvette is one example of that love what you do, and though the customers will come.
and certainly big powerful new cadillac testing you still do great things in Europe. ats v and so on
Cadillac needs to advertise more and use the media publications and testing.
All the companies that advertise themselves as Cadillac is little evidence, and so different from the comparison tests.
usually mb-bmw.audi three cars, and it’s a complete mess.
However, GM’s new strategy provides a more efficient and higher advertising.
Cadillac Escalade also has a lot to advertise and use benchmarking tests. People will buy it just to see a neighbor or a magazine test.
as in real life somewhere in a big European city faces a new escalade or drives you can go and look at all the pictures and all the love and very cool. as well as see all of the new corvette and attentive, and no American cars. American cars should just advertise everywhere in the media and elsewhere, even just show pictures.
a person goes to buy more luxury SUV Audi Q7 car buying goes. People do not come to mind right now to even look at the Cadillac Escalade. new american cars are already economical
I like, for example, a 2013 jeep jeep srt srt 2013 is a very big hit in Europe. 2013 Jeep SRT in my opinion is better and cooler than mb ml amg- bmw x5m confused or cayenne. 2013 Jeep SRT’s price is the same as any stock mb ml or bmw x5 not amg or m . grazy. same people buy x5m or ml amg i dont understand and i give fukk do. i like jeep srt 2013 and friendly price. i buy 2 jeep srt 2013 or one ml amg ahhaaaa.
new cadillac escalade you drive europe like boss not some other mother mb gl .
when standing in the parking lot adjacent to the new Cadillac Escalade and MB GL AMG nobody see it gl mb AMG.
GM has to push against the dealers in Europe, to make the ad more cars and offer various tests and journalists