General Motors Beats Out Ford, Ram For Highest Full-Size Pickup Truck Market Share & Fastest Growth Rate In September 2014
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66,939. That’s the amount of full-size pickup trucks General Motors dealers delivered in the United States during September 2014, an increase of a whopping 45 percent on a year-over-year basis.
Highest Volume
Making up that number are 50,175 units of the Chevy Silverado (up 54.36 percent) and 16,763 units of the GMC Sierra (up 24.74 percent). At 66,939 combined unit sales, combined sales of GM’s trucks beat out Ford’s F-Series by 7,076 units, which experienced a 1 percent year-over-year drop in deliveries as dealers sold down inventories of the last-generation F-150 as The Blue Oval retools its factories for the upcoming all-new, aluminum-bodied F-150.
Sales of the Ram pickup were up 30 percent to 36,612 units; the Toyota Tundra was up 3.64 percent to 8,736 units, and the Nissan Titan grew 1.56 percent at minuscule 977 units sold.
Highest Market Share
On a market share basis, the Silverado was up 6.87 percentage points to 29 percent market share and the Sierra was up half a percentage point to 9.68 percent market share, bringing The General’s full-size pickup truck market share up 7.4 percentage points to 38.66 percent. Meanwhile, F-Series market share dropped 6.5 percent to 34.58 percent, while Ram gained 2 percentage points, bringing its share to 21.15 percent. For those who are keeping track, the Toyota Tundra dropped 2.76 percentage points to 5.05 percent market share, while the Nissan Titan dropped 0.09 percentage points to a market share of just over half a percent.
Fastest Growth Rate
Not only did GM sell more pickup trucks than anyone else, but at a 45.70 percent year-over-year sales increase, it also grew faster than everyone else… even faster than (the we can’t give our trucks away fast enough) Ram, which grew at a 30 percent year-over-year clip.
The Takeaway
To sum it all up. In September 2014:
- GM sold more full-size pickup trucks than all of its competitors.
- GM had the highest full-size pickup truck market share than all of its competitors.
- GM grew faster than all of its competitors
Editor’s note: an earlier version of this story contained incorrect market share calculations in the “Highest Market Share” segment as well as the table. The errors have been fixed.
U.S. September 2014 Pickup Truck Sales
| MAKE & MODEL | SEP 2014 SALES VOLUME | SEP 2013 SALES VOLUME | YOY MONTHLY CHANGE | SEP 2014 MARKET SHARE | SEP 2013 MARKET SHARE | SEP 2014 MKT SHARE + / - |
|---|---|---|---|---|---|---|
| TOTAL FULL-SIZE PICKUPS | 173,127 | 146,986 | +24.43% | 100.00% | 100.00% | 0.00% |
| CHEVROLET SILVERADO | 50,176 | 32,506 | +54.36% | 28.98% | 22.12% | +6.87% |
| GMC SIERRA | 16,763 | 13,438 | +24.74% | 9.68% | 9.14% | +0.54% |
| GM TOTAL | 66,939 | 45,944 | +45.70% | 38.66% | 31.26% | +7.41% |
| FORD F-SERIES | 59,863 | 60,456 | -0.98% | 34.58% | 41.13% | -6.55% |
| RAM PICKUP | 36,612 | 28,145 | +30.08% | 21.15% | 19.15% | +2.00% |
| TOYOTA TUNDRA | 8,736 | 11,479 | -23.90% | 5.05% | 7.81% | -2.76% |
| NISSAN TITAN | 977 | 962 | +1.56% | 0.56% | 0.65% | -0.09% |
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Incentives are a pain to figure out but:
Chev: 2.9% for 60 months OR $1500 ($4000 on old model, are there many left?)
Ram: 1.9% for 36 months and $3000 OR $4000
Ford: 2.9% for 60 months and $1000 OR $3000
http://www.autotrader.com/research/article/car-deals/228970/truck-deals-september-2014.jsp
How did average transaction price fair last month. I seem to remember incentives were increasing for the month.
The pendulum will swing back the other way. Ford is switching over to a new model with true engineering innovations. With the weight savings the 3.5Ts are already showing to easily beat GM 6.2 (the two or three in existence anyway) in acceleration and fuel economy and the 2.7T outdoes the 5.3L.
Ford will continue to beat GM in trucks in the same way GM beats Ford in full size SUVs.
But kudos to GM for selling so many boring trucks – who knows what they could do if they included just a smidgen of excitement and innovation.
Your numbers are wrong.
GM Sales: 66938 Market share: 38.66 %
You’re absolutely correct. The tables were set up to factor Chevy, GMC, and the GM Trucks Total into the market share calculation. Fixed.
I really love the Silverado and Sierra, but it’s time to face the facts. GM didn’t do anything revolutionary with these new trucks. They do everything great, but they don’t stand out within the market. The T1XX Platform, 8/10-Speeds, Diesel and Small Turbocharged Engines will be great additions, but once again, GM is following its competition, not leading like they should be.