Cadillac’s new boss, Johan de Nysschen, is tasked with bringing the luxury brand to compete with and beat luxury German automakers like BMW and Mercedes-Benz when it comes to both product and sales fronts. The former Audi exec recently sat down with Reuters and detailed his plan to introduce a raft of new products by 2020, which include a luxury sedan larger than the Omega-based CT6 and an all-electric vehicle.
The plan entails growing Cadillac’s product portfolio from five models to 10. de Nysschen said the company has “just signed off on” a new range-topping luxury sedan called “CT8 or CT9” that will compete with long-wheelbase versions of the Mercedes-Benz S-Class and BMW 7 Series. The impending CT6 will also do battle with the S-Class and 7 Series, but the CT8/9 may offer even more luxury amenities and have a variety of seating layouts available like a reclining 2-seat option as seen on the S-Class, for example.
Apart from a range-topping halo car, Cadillac will also offer a pure electric car running on batteries. de Nysschen refused to elaborate on this product, but did add that the company is currently developing the next-generation ELR. He said the next-gen ELR, which will probably share its underpinnings and drive components with Chevrolet’s second-generation 2016 Volt, “may not be a two-door coupe.”
Like before, de Nysschen also hinted at the two new crossover models, one being smaller than the current SRX and one larger. He also said the SUVs would compete with similar entries from the Germans, which translates to a BMW X3 and Mercedes-Benz GLK fighter for the smaller CUV, and a larger full-size, three-row CUV that would battle the likes of the Mercedes-Benz GL (soon to be renamed GLS), upcoming Audi Q9 and BMW X7. The long-time auto exec also alluded to a sub-compact sedan smaller than the ATS to compete with the Audi A3/S3/RS3, Mercedes CLA-Class and to a certain extent, the BMW 1 Series.
Industry sources told Reuters GM has already approached suppliers about the sub-compact-sedan and the two crossovers. The CLA-Class and A3/S3/RS3 fighter could share its underpinnings with the second-generation Chevrolet Cruze when it enters production on or before 2018, but Cadillac could also a shorter version of its praised Alpha platform. The compact crossover, meanwhile, is planned for 2017, the redesigned SRX (which will likely be called XT5 as per Cadillac’s new naming scheme) is expected to go on sale in 2016, and the larger seven-seat crossover will likely arrive for the 2017 or 2018 model year on the new Omega platform shared with the CT6.