Early take rates on the 2015 GMC Canyon suggest buyers are willing to spend top dollar on the mid-size truck. It is still too early to tell what configuration will be the top seller, but if the current trend keeps up, the all-new Canyon will stun many industry analysts.
GMC’s Canyon Marketing Manager Kenn Bakowski recently told Motor Trend,that the current top model is the SLT crew cab with a 3.6L V6, standard 61.7-inch bed and four-wheel drive out of the gate. This model starts at $38,125 without options and is at the top of the Canyon’s price range of $21,880 to $38,425. For reference, the 2015 GMC Canyon comes with 17 different configurations.
The 2015 Chevrolet Colorado is also expected to sell more LT crew cab trucks with the V6, standard bed.
Together GM’s crew cab mid-size trucks are expected to make up 75 percent of the market with the rest being extended cab.
Another interesting piece of data is the take rate on key options. Currently, the Navigation upgrade ($495) is trending at 40 percent of all orders and the Driver Alert Package ($395) is 30-35 percent. Both of these packages are performing better than anticipated.
This take rate tells us several things. First, dealers are placing their bets and hoping to make more profit in the mid-size truck. Second, mid-size truck customers are willing to pay a premium like full-size truck buyers. This goes against conventional wisdom. However, early high dollar take rates aren’t uncommon and will likely come down when more models hit the market. Yet, it is an encouraging sign for General Motors.