Early take rates on the 2015 GMC Canyon suggest buyers are willing to spend top dollar on the mid-size truck. It is still too early to tell what configuration will be the top seller, but if the current trend keeps up, the all-new Canyon will stun many industry analysts.
GMC’s Canyon Marketing Manager Kenn Bakowski recently told Motor Trend,that the current top model is the SLT crew cab with a 3.6L V6, standard 61.7-inch bed and four-wheel drive out of the gate. This model starts at $38,125 without options and is at the top of the Canyon’s price range of $21,880 to $38,425. For reference, the 2015 GMC Canyon comes with 17 different configurations.
The 2015 Chevrolet Colorado is also expected to sell more LT crew cab trucks with the V6, standard bed.
Together GM’s crew cab mid-size trucks are expected to make up 75 percent of the market with the rest being extended cab.
Another interesting piece of data is the take rate on key options. Currently, the Navigation upgrade ($495) is trending at 40 percent of all orders and the Driver Alert Package ($395) is 30-35 percent. Â Both of these packages are performing better than anticipated.
This take rate tells us several things. First, dealers are placing their bets and hoping to make more profit in the mid-size truck. Second, mid-size truck customers are willing to pay a premium like full-size truck buyers. This goes against conventional wisdom. However, early high dollar take rates aren’t uncommon and will likely come down when more models hit the market. Yet, it is an encouraging sign for General Motors.
Comments
I just tried pricing what I am going to buy(4 cyl, unless I wait for the diesel). Could not even get started. All that is available on the GMC build site is the crew cap long box.
But Chevy lets me price the extended cab long box(I want short) and I got $30, 660. More than I hoped.
Even more of a reason to build a Canyon Denali. GMC is a premium brand, customers are willing to spend more for a vehicle with more options and premium quality.
But the thing is that you can’t get everything or at least some options that are found on the SLT options and put it in the SLE available options, so then it forces people of saying just go buy a SLT
In 2005 $35k bought you a fully loaded GMC Sierra HD Crew 4×4 Duramax. Who’d a thunk in 2014 you can’t even buy a glorified Sonoma for that.
Most of what dealers are ordering right now are pre orders. Due to pre orders being higher than GM anticipated almost all of the trucks being made, are being made to order by customers, not the dealers.
@ magirus
Yeeeaaahh BUT you have to keep in mind that the dollar is worth LESS now than it was in 2005.
$35,000 in 2005, equals to
$42,600 in 2014, it’s called INFLATION!!!
That truck today would be over $50K now as even the gas version is almost at $50K.
Get with the program as this is 2014.
There will be about 10-15K difference in price on these trucks in the end as the full size even with incentives and decent options will still no less than $40K with similar options.
These trucks are not the S 10 or Sonoma. They are not even the old Colorado and Canyon as these are pretty large trucks in many ways.
The average price of a vehicle today is between $32K-35K so this price is very well in line with the market. I just saw a sticker on a Regal GS at $42K.
The other point is you get what you pay for.
Early data suggests: “this is what the dealers are ordering”. So if a prospective buyer wants one, this is what they’ll have to take is what the story should be. At least that’s what’s available for sale on the lots in my neck of the woods.
Patience, will be the key. It’s going to take one, to two, years more for all models, including the diesel, to come on line.
I think what people are finding in the Colorado and Sonoma, is they can get all the truck they need fully loaded for anywhere from 5-10K cheaper than an equally or less optioned Silverado or Sierra 1500. I think these trucks are going to remain a hit and will sell even hotter when all the options are on the table in 2016.
In regards to a comment above reference a 2005 GMC HD fully optioned with a Duramax only being $35K, I have two things. 1. Not even in 2005 was that a possible MSRP price on a fully optioned HD diesel from GMC. Try more like $45-50K, and trying to compare a truck from 2005 to a truck from 2015 is comparing apples to oranges. A 2005 HD was slightly more capable than a 2014 Silverado 1500 6.2, but even fully loaded was way less refined than any truck from 2014-2015. 2. This is 10 years later and you’re going to have to leave 2005 prices in the past and realize every segment from every manufacturer has hugely inflated their prices over the last decade. If you think this is too much to pay for a fully optioned mid-size truck, then you don’t get the point of the mid-size truck market and probably can’t afford it anyway.
Don’t know why I said Sonoma above. I meant Canyon.
If I buy one in the spring it will be a loaded GMC Canyon V6 crew cab. Beautiful truck!
I feel lucky and blessed to be able to say I am one of the first to own a 2015 GMC Canyon fully loaded All Terrain Cardinal Red.
SO many new features so little time to review them. Get off your duff and go find a dealer who actually has one on the lot. I traveled many miles and took three weeks and a blind deposit with a promise to get the first All Terrain off the loader truck. I got it and cannot express how great it feels. This is one truck the people enviously look at. If you are a ford f150 owner than you will really appreciate this truck once you get behind the wheel. Had one of these cracker jack cookie cutter trucks and don’t want one again. This is truly a game changer.