We recently heard an auto exec say that being “right-sized for a segment is good”. That’s why the first-generation Cadillac CTS Coupe was somewhat of an enigma: it had the footprint of a midsize sport-luxury coupe but the price of a compact sport-lux sedan. And its blocky exterior design, itself an adaptation of Caddy’s Art & Science philosophy, was either a love-it-or-hate-it affair. Today, the ATS Sedan competes squarely in the compact sport-luxury sedan segment, while the 2015 ATS Coupe is positioned directly in the compact sport-luxury coupe space — one that’s dominated by the likes of the BMW 4-Series, Mercedes-Benz C-Class Coupe, and Audi A/S/RS5. And just like the ATS Coupe’s “right size” is good for it in the market place, so are its soft(er) lines (compared to the first CTS Coupe), which promise to appeal to significantly more potential customers. So, where does that leave a coupe version of the new CTS?
Cadillac still seems to be in the midst of considering whether to produce a second-gen CTS Coupe. If such a model does come to market, it would be sometime in 2016 or 2017 as a 2017 or 2018 model year vehicle. And it would take on the Mercedes-Benz E-Class Coupe and BMW 6-Series (coupe and convertible) in the midsize luxury coupe segment, one that’s low on volume but high on solidifying a brand’s image. And with that in mind, we’ve penned what a second-generation, two-door CTS Coupe could look like, taking into account the design evolution of the ATS Sedan into the ATS Coupe.
We started with the Alpha-platformed 2014 CTS Sedan and ended up with this coupe variant, with an elegant and expressive cab-rearward side profile that retains the traditional three-box design philosophy.
Should Caddy build a CTS Coupe? How do you like the rendering? Sound off in the comments section below.