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GM Hosts Consumer Fuel-Saving Challenge In China

Since 2009, General Motors has staged an event in China to show off the ability of its cars to maximize fuel economy, called the Consumer Fuel-Saving Challenge. The second stage of the 2014 Fuel-Saving Challenge recently took place on September 27th, in Weifang, Shandong.

Basically, eleven owners of the Baojun 610 – each with a manual transmission and 110 HP, 1.5 liter motor – traveled 104 km (about 65 miles) to see which of them could accomplish the best fuel economy on the journey. The winner was one Ren Bo, who achieved an astonishing 51 mpg. The rest of the competitors were not far behind, with an average of about 48 mpg.

The General Motors Consumer Fuel-Saving Challenge is meant to illustrate how the American manufacturer is addressing the demand for better fuel economy. Owners and prospective buyers were both invited to participate, and owners had the chance to learn tips about how to maximize fuel savings in city driving in an on-site simulation.

The challenge, with this year’s theme of “Use Less Fuel, Have More Fun,” is staging one more event this year showcasing offerings available in China from Buick, Chevrolet and Baojun. Customers and prospective buyers who can’t attend can see photos and videos from the three stages on General Motors’ WeChat platform, as well as cartoons and tips on maximizing fuel economy.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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