General Motors is expanding its Warren Tech Center campus after purchasing the former Lowe Campbell Ewald building on Van Dyke Rd south of 13 mile in Michigan, according to The Detroit News. The building, which used to serve as the marketing company’s headquarters, has more than 150,000 sq. ft. of office space and an 825-space parking lot.
“GM has purchased the building, and we are in the process of determining a renovation plan,” GM spokeswoman Renee Rashid-Merem told Detroit News in an email. “Ultimately, the building will serve as an extension of the Technical Center, providing us with additional office space for our employees and visitors.”
GM’s tech center already has 19,000 employees come and go through its doors everyday and will soon have more with the addition of the LCE building to its campus. Rashid-Merem declined to comment further on the new building or its operations.
It was discovered in July that GM is planning to bring more engineering ventures to Michigan from out-of-state after the state approved tax breaks for the automaker. Up to 1,750 new jobs could be added with the move, a portion of which are most likely headed for the new Tech Center building.
It is not clear how much GM paid for the LCE building, however the site was previously appraised at $2.89 million. LCE, who does marketing and advertising work for Cadillac, left the building vacant when it moved its advertising agency and other operations to an office at Ford Field in downtown Detroit.
Comments
Always great news to see The General making use of already historic and iconic infrastructure. Just another building in SE Mich that doesn’t need to be demolished.