Cadillac Predicts China Sales Will Increase By 40 Percent In 2015
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Cadillac is hoping to sell 40 percent more cars in China this year as the world’s largest car market continues to buy up more and more luxury vehicles.
General Motors China President Matt Tsien said the brand is on track to deliver about 70,000 Cadillacs before the year’s end, after moving 45,600 units through to August. If Cadillac does sell 40 percent more cars next year, it will meet its goal of selling 100,000 units in 2015, which Automotive News points out is double 2013’s total of 50,005 units.
“We’re very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe,” Tsien said in Shanghai. “With Johan (de Nysschen), we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful.”
GM is looking to regain its spot as the top-selling brand in China after Volkswagen Group ended the automaker’s nine-year stronghold on the position last year. GM estimates one in 10 vehicles sold in China will be a luxury car before the end of the decade, so turning more of its attention towards Cadillac may be one way of surpassing the Germans.
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I wonder if a gain for Cadillac means a loss for Buick among mainstream buyers.
Obviously, there is a difference in price, but Chinese Buick cars are rather expensive.
The current Buick line equals (surpasses) Lincoln yet is positioned sentry level. Oddly, the near luxury Regal out ranks BMW, Benz, Audi & Lincoln and all of the Japanese brands.
GM must, with the next generation of sedans, continue to move Buick further up market at a conservative, non pretentious shade of luxury. It seems like many only see room for Cadillac with Buick positioned as the fancy Chevy.
I hope GM is focused on targeted growth for both brands in China as well in other markets. With the proper marketing, GM could be the world’s biggest luxury manufacturer & this is with premium GMC and Corvette. GM has so much hidden value that must be unlocked.
Buick’s are high volume sellers in China compared to here. How expensive is Buick over their compared to here anyhow? Buick’s Excelle model I believe pretty much speaks for most volumes with Buick over there. I believe that the Buick and Cadillac customer are totally different buyers and will not be cross shopped much but then again, I don’t know since Cadillac has a positive overall image same as for Buick as well over there.
China is where the growth potential is for Cadillac . According to news reports they love the SRX . Plus China gets a stretched version of the CTS . And GM is counting on sales to increase by building another factory there . To bad the trade with them is tilted in their favor , would be nice to build the cars here in the US and ship them . But it costs to much to do it . I also see that China wants to sell their cars here in the US . As soon as they can get a dealer network set up it WILL happen . Then things are really going to be tough for our automakers .