Cadillac Introduces New Naming Convention With CT6 Name For Omega Flagship
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Earlier this year, GM confused us a little when it filed trademark applications for the Cadillac CT5 and Cadillac CT6 names. We originally thought these badges would be attached to future Cadillac crossovers, but the automaker has now come forward and revealed that CT6 will officially be the name for its highly-anticipated Omega-based full-size flagship sedan, previously known as the LTS.
The introduction of the CT6 will also usher in the brand’s new naming strategy, which will use the “CT” lettering for car models, with the trailing digit indicating where the model falls in Cadillac’s model hierarchy.
“As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” said Cadillac chief marketing officer Uwe Ellinghaus. “However, this will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”
Set to launch in late 2015 and expand the range upwards rather than replacing an existing product, the full-size CT6 will take on the likes of the BMW 7 Series, Mercedes-Benz S-Class, Audi A8, and Lexus LS. It will be based on Cadillac’s new Omega platform, which will likely also underpin another product in the General Motors range following the sedan’s debut next year. The rear-wheel drive S-Class fighter will use lightweight materials and new body construction techniques to reduce fuel consumption and enhance driving dynamics, making it “the lightest and most agile car in the class of top-level large luxury sedans,” Cadillac says.
“Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car,” said executive chief engineer for the CT6 Travis Hester.
GM recently announced a $384 million investment in its Detroit-Hamtramck plant to accommodate production of the CT6. The car is expected to enter production at the facility in the fourth-quarter of next year following a debut earlier in the year, possibly at the Pebble Beach Concours d’Elegance in August.
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I don’t quite know what to make of the naming strategy, but am leaning towards not liking it.
I think this is the dumbest thing that Cadillac has ever done. Johan de Nysschen needs to go. Just look at Inifniti and their disaster called a “naming scheme!” CT6? Are you kidding me? It sounds like a 10-year old made that up. Just like LFX323HP said, “CT6” has no place being on a $100,000 flagship.
How’s that any different than the S8 being Audi’s $120,000 flagship?
Infiniti’s naming scheme “disaster” has nothing to do with naming, but hinges on subpar product and a LACK of a flagship, and hence, a lack of true direction of the entire brand.