Cadillac chief Johan de Nysschen is struggling with a few legacy ailments of Cadillac. Marketing, for one, appears to be in a flux, and can’t seem to find a way to deliver a message to attract buyers to the compelling ATS and CTS sport sedans.
Or maybe it’s the dealer network.
For instance, Cadillac has more than 900 dealers in the United States, which is more than double what Mercedes-Benz needs to sell about 70% more cars a month on average. de Nysschen has made it clear in a Wall Street Journal report that Cadillac doesn’t need all the dealerships it has, and hints at having a “rational conversation” with dealers who aren’t competitive. Which appears to be several. Look for more on this change in the future.