Nowhere else in the United States is there such a facility as the University of Michigan Football Stadium. “The Big House” has a capacity of nearly 115,000 occupants, and represents the largest destination to watch American football in terms of seats. During the blowout season opener against Appalachian State and within the sea of people waiting for a flaccid hot dog and “popped maize,” there was a tent flanked by two Cadillac banners.
Once we got closer, we noticed a new 2015 Cadillac Escalade with the University of Michigan football helmet stamped on the sides of the rear doors. But it was flanked by something far more interesting: a 2014 ATS Sedan entirely wrapped in the Wolverines’ winged helmet livery. We could see passionate members of the alumni association scooting around in it down Interstate 94 with a license plate to match. We wonder how Michigan State feels about this.
Comments
Give it to the MVP.
Yiiiike ! My mistake… I tought Cadillac was for luxury and refinement at a certain point in life. Turn out they want to be for the young tuner riced ride !
” I tought Cadillac was for luxury and refinement at a certain point in life. Turn out they want to be for the young tuner riced ride !”
The Sloan ladder is dead. Nobody is going to wait until they are 65 to buy ANY luxury product.
If luxury consumers are young and wealthy, they will indulge their hedonistic tastes as they please and as they demand; they will not wait for anyone or anything.
I know ! I know ! You are right but I cant help it. The “certain point in life” is not age related. Many of us have added 100 HP to our cars with a flame sticker :). Eventually we want something else. This kind of apparel might attract youngters, but they are not buying this price of car now. When their time come, I’m not sure what they’ll remember will match what they’ll want then.
Remember the Saturn Ion ? With its mismatched lines, curves, textures, fabrics – even leopard roof rails and dash ornement ! – supposedly inspired by sport shoes, it was suppose to attract youngsters like crazy…
Take the Mercedes CLA. Not a great car – even for a non-Mercedes, a bit funkier than regular Mercedes but you still get the general brand image.
I think Buick is far more focused, albeit quieter, than Cadillac in renewing its brand image. We’ll see if it works better on the long term.
That is amazing, Paul’s right, give it to the MVP
Howie, it’s not like the BMW community doesn’t do stupid stuff to their cars like giant rear wings, disgusting orange paint jobs, unnecessarily loud exhausts, stupid wide tires with tacky screw on fenders. On top of that, the University of Michigan’s football team probably has crap tons of fans and when a brand like Cadillac does cool stuff like that, fans start to talk about their cars. I guarantee you there are probably hundreds of posts on Facebook about this car.
If you are going to gain with the public you need to attack the collage grads now. The kids in school now are the sport coupe and sedan buyers of the next 5 years and on.
They should do this with many of the big schools and give them away.
Hell it’s not like the golf thing really has done much to help sales. Unless you count Tiger crashing his SUV as it did get a lo of press.
Todays Cadillac is all about Luxury, Refinement and Performance. If the message is being missed here at a GM site then they are not getting the message out very well.
Even companies like Bentley are no longer just the smooth ride and the bud vase they are all about refined luxury and performance. I just saw a Bentley coupe in the Pirelli World Cup Challenge racing the Cadillac and a bunch of Ferrari , McLaren’s, Lambo’s and Audi R8’s.
It is not about tuners it is about the whole package and turnkey refined luxury and performance.
To win this class you have to do it all.
Go Blue! Walked past this on the way to my seats for the game – looked beautiful.