Cadillac hasn’t spoken much about its highly-anticipated full-size luxury sedan, possibly to be called LTS. However the automaker’s head of global product development, purchasing and supply chain, Mark Reuss, recently made a few comments about the impending Omega-based S-Class rival to Automotive News, where he revealed Cadillac is setting a high standard for the car.
“If we’re a serious luxury carmaker, it’s really important to us,” Reuss said. “This is a car that Cadillac needs, that will define its brand in terms of innovation and excellence. That’s the mission.”
Not surprisingly, Reuss declined to discuss the details of the LTS, but added it has “got to be a symbol of excellence.” The car will go head-to-head with cars like the Audi A7 and A8, BMW 7-series and what is often referred to as the king of the full-size luxury size segment, the Mercedes-Benz S-Class. In its latest iteration, the S-Class set an undeniably high standard, with one unnamed Cadillac insider telling Autoblog they “didn’t think they (Mercedes) still had it in them to build such a car.”
Reuss knows the brand won’t come out of the gate into the full-size luxury market and see immediate success. He says it will take “a long time” to grow the brand into an established luxury automaker with a fully overhauled product portfolio and competitive sales.
“Not one car is ever going to turn something like that around,” Reuss said. “You’ve got to have a portfolio of those and you’ve got to do it for a while.”
Last week, Cadillac chief engineer Dave Leone told Bloomberg the LTS will arrive in late 2015. This sounds in line with reports we heard saying the car would debut at the next Pebble Beach Concours d’Elegance rather than at the New York Auto Show, which was previously thought.