General Motors dealers delivered 256,160 vehicles in the United States in July 2014, an increase of 9 percent compared with the same timeframe a year ago. Retail sales were up 4 percent, commercial deliveries were up 69 percent, and all other fleet deliveries were up 21 percent. The results represent the company’s highest July sales since 2007.
“Sales of utility vehicles soared in July because American families feel better about the economy than they have in a long time, and they are finding an incredible variety of redesigned and all-new models in our showrooms,” said Kurt McNeil, U.S. vice president of Sales Operations. “Small, compact, medium, large – sales were strong across the board.”
McNeil added that “there is a lot of pent-up demand for our new large SUVs and we expect pickup deliveries to be strong, as they usually are in the second half of the year.”
July sales highlights (vs. July 2013, except as noted):
- Total Chevrolet sales were up 7.7 percent, on the strength of trucks, crossovers and a 4 percent increase in retail car sales.
- Total Cadillac sales fell 2.2 percent to 15,214 units.
- Total GMC sales rose 22.2 percent to 48,0821 units.
- Total Buick sales rose 7.9 perecnt to 17,683 units.
- The seasonally adjusted annual selling rate (SAAR) for light vehicles in July was an estimated 16.7 million units, topping 16 million units for the fifth consecutive month.
- July of 2014 marked Chevrolet’s best July sales since 2007.
- Chevrolet Corvette deliveries more than tripled for its best July since 2004, and the Camaro was up 25 percent, for its best July since 1995. In addition, the Volt was up 13 percent, the Malibu was up 9 percent and Sonic was up 6 percent. Silverado sales were equal to a year ago.
- Buick had its best July since 2006, with sales up 8 percent.
- Every GMC nameplate posted a sales increase, including the new Sierra, driving sales 22 percent higher. GMC had its best July since 2006.
- GM’s average transaction prices (ATPs) in July were in line with June 2014, and they are up more than $2,000 per unit versus a year ago, according to J.D. Power PIN estimates. GM’s large pickup ATPs were equal to June.
- Incentive spending as a percentage of ATP was 11.2 percent, the lowest of all domestic automakers, according to PIN. GM was up 0.2 points month over month and the industry was up 0.3 points. On a year-over-year basis, GM was up 0.1 points and the industry average was up 0.5 points.
- GM’s gains in the commercial segment were driven by pickup and van sales, which were both up 78 percent. Sales to rental customers increased 22 percent due to timing. Year to date, rental sales are essentially equal to a year ago. Sales to government customers were up 8 percent. GM’s fleet mix in July was about 23 percent, which is below the company’s typical mix of about 26 percent.
- GM sold 100,122 crossovers and SUVs during July, bringing the calendar-year-to-date total to 587,250 units — the best month for utility vehicle sales since August 2007. Compared with 2013, crossover deliveries increased 26 percent in July and they are up 5 percent year to date. Large non-luxury SUVs were up 25 percent in July, and they are up 15 percent year to date. Including the Cadillac Escalade, SUV sales are up 32 percent.
- GM’s medium-sized Chevrolet, GMC and Buick crossovers, which were redesigned for the 2014 model year, were up 14 percent compared with last July, led by a 25 percent increase in Chevrolet Traverse deliveries.
- The Buick Encore, one of the industry’s first small crossovers, saw a 28 percent sales increase compared with July 2013.
- Combined sales of Chevrolet and GMC large SUVs, which are all new for the 2015 model year, were up 25 percent compared with a year ago. GM’s estimated share of the large SUV segment is 77 percent on a retail basis.
- Cadillac Escalade deliveries nearly doubled and Cadillac’s estimated share of the large luxury SUV segment is now about 37 percent on a retail basis.
“GM and the U.S. economy left July carrying good momentum,” McNeil said. “The economy has bounced back strongly from the harsh winter, consumer confidence has reached a post-recession high, energy prices remain moderate and job growth continues. The stage is set for strong sales through the balance of the year.
July 2014 - USA - Chevrolet
| MODEL | YOY MONTHLY CHANGE | JULY 2014 | JULY 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| CHEVROLET TOTAL | +7.68 | 175,155 | 162,670 | +2.14 | 1,203,063 | 1,177,804 |
| AVALANCHE | * | 0 | 1,496 | -99.39 | 82 | 13,374 |
| CAMARO | +25 | 9,961 | 7,969 | +12.63 | 56,633 | 50,281 |
| CAPRICE | +96.15 | 357 | 182 | +20.47 | 2,089 | 1,734 |
| CAPTIVA SPORT | +76.49 | 4,497 | 2,548 | +21.96 | 33,308 | 27,310 |
| COLORADO | * | 0 | 207 | -97.75 | 73 | 3,241 |
| CORVETTE | +356.04 | 3,060 | 671 | +227.93 | 20,804 | 6,344 |
| CRUZE | -17.77 | 20,926 | 25,447 | +4.48 | 166,264 | 159,136 |
| EQUINOX | +36.82 | 25,321 | 18,507 | +0.86 | 146,152 | 144,904 |
| EXPRESS | +41.37 | 7,873 | 5,569 | +2.63 | 47,387 | 46,171 |
| IMPALA | -25.39 | 9,636 | 12,915 | -8.48 | 88,135 | 96,297 |
| MALIBU | +8.53 | 13,537 | 12,473 | -5.29 | 117,042 | 123,573 |
| SILVERADO | +0.04 | 42,097 | 42,080 | -0.66 | 282,776 | 284,666 |
| SONIC | +6.19 | 6,430 | 6,055 | +11.5 | 56,820 | 50,960 |
| SPARK | -3.43 | 3,715 | 3,847 | +21.36 | 26,014 | 21,435 |
| SUBURBAN | -16.39 | 5,168 | 6,181 | +3.21 | 28,739 | 27,844 |
| SS | * | 241 | 0 | * | 1,903 | 0 |
| TAHOE | +51.47 | 10,783 | 7,119 | +18.02 | 56,621 | 47,976 |
| TRAVERSE | +25.17 | 9,533 | 7,616 | +1.11 | 61,586 | 60,910 |
| VOLT | +12.98 | 2,020 | 1,788 | -8.66 | 10,635 | 11,643 |
July 2014 - USA - Cadillac
| MODEL | YOY MONTHLY CHANGE | JULY 2014 | JULY 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| CADILLAC TOTAL | -2.63 | 15,241 | 15,652 | -1.99 | 97,358 | 99,331 |
| ATS | -11.12 | 2,582 | 2,905 | -20.81 | 17,492 | 22,088 |
| CTS | -29.42 | 2,039 | 2,889 | +0.14 | 18,047 | 18,022 |
| ELR | * | 188 | 0 | * | 578 | 0 |
| ESCALADE | +123.26 | 2,467 | 1,105 | +34.74 | 9,138 | 6,782 |
| ESCALADE ESV | +107.41 | 1,427 | 688 | +14.33 | 5,162 | 4,515 |
| ESCALADE EXT | * | 0 | 182 | -96.35 | 49 | 1,341 |
| SRX | -6.96 | 4,599 | 4,943 | +15.66 | 33,463 | 28,933 |
| XTS | -34.05 | 1,939 | 2,940 | -23.8 | 13,429 | 17,624 |
July 2014 - USA - Buick
| MODEL | YOY MONTHLY CHANGE | JULY 2014 | JULY 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| BUICK TOTAL | +7.87 | 17,683 | 16,393 | +11.88 | 131,155 | 117,230 |
| ENCLAVE | +6.11 | 5,266 | 4,963 | -3.79 | 35,408 | 36,804 |
| ENCORE | +27.87 | 4,061 | 3,176 | +79.66 | 27,718 | 15,428 |
| LACROSSE | +13.76 | 3,920 | 3,446 | +4.55 | 29,200 | 27,928 |
| REGAL | +4.97 | 1,246 | 1,187 | +35.4 | 13,549 | 10,007 |
| VERANO | -11.9 | 3,190 | 3,621 | -6.56 | 25,280 | 27,054 |
July 2014 - USA - GMC
| MODEL | YOY MONTHLY CHANGE | JULY 2014 | JULY 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| GMC TOTAL | +22.17 | 48,081 | 39,356 | +7.84 | 280,452 | 260,052 |
| ACADIA | +7.02 | 8,095 | 7,564 | -8.86 | 49,265 | 54,056 |
| CANYON | * | 0 | 22 | -99.44 | 5 | 898 |
| SAVANA | +156.64 | 3,593 | 1,400 | +106.68 | 19,862 | 9,610 |
| SIERRA | +5.46 | 17,488 | 16,582 | +6.2 | 110,679 | 104,215 |
| TERRAIN | +37.07 | 10,767 | 7,855 | +4.99 | 61,454 | 58,531 |
| YUKON | +48.35 | 4,139 | 2,790 | +52.69 | 22,743 | 14,895 |
| YUKON XL | +27.24 | 3,999 | 3,143 | -7.86 | 16,444 | 17,847 |
July 2014 - USA - GM Total
| BRAND | YOY MONTHLY CHANGE | JULY 2014 | JULY 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| GM US TOTAL | +9.44 | 256,160 | 234,071 | +3.48 | 1,712,028 | 1,654,417 |
| BUICK | +7.87 | 17,683 | 16,393 | +11.88 | 131,155 | 117,230 |
| CADILLAC | -2.63 | 15,241 | 15,652 | -1.99 | 97,358 | 99,331 |
| CHEVROLET | +7.68 | 175,155 | 162,670 | +2.14 | 1,203,063 | 1,177,804 |
| GMC | +22.17 | 48,081 | 39,356 | +7.84 | 280,452 | 260,052 |
About The Charts
- 26 selling days for the July 2014 period, and 25 for July 2013.
- Totals contain discontinued models, including Buick Lucerne, Cadillac DTS and STS, as well as the Chevrolet Aveo and HHR.
Comments
The future market cars are SUV `s medium and small
Here in Europe are the kings of sales, Cadillac urgently needs a version of the Buick Encore / Chevrolet Traxx
This would greatly help the luxury brand
Regards from Spain
Good job overall. It’s good to see the recall stigma having little effect on sales. But what’s the deal with Cadillac? It has to be the relatively small product portfolio hurting them the most.
They don’t have the right product mix (they need a CUV both bigger and smaller instead of just the current SRX) and they have had horrible marketing — particularly in promotion and pricing. Additionally, they have been WAY too slow in producing variants (e.g., coupes and high-performance). Bob Ferguson should give back every single check from GM from his ~2 years at Cadillac — I have no idea what he was doing. Thank goodness he is out of there.
It is a mini-scandal for the ATS and CTS to be doing so poorly, considering how well-reviewed and recently revised they are. The ELR was a complete flop. The XTS did what it could, but Caddy needs a replacement soon that’s not an obvious stopgap (hopefully the LTS helps with this, or whatever it is called, for those who like bigger sedans, which should by Caddy’s bread & butter).
They are so fortunate to have the Escalade. I give GM credit for sticking with it, when a lot of auto web forum posters (not here) and industry-types look down on it (“ghetto vehicle” “it’s too loud/obnoxious”). Instead, they are going to mint money with that thing over the next 5 years.
Caddy, even with its better products, won’t be near fixed (i.e., consistent growth) for at least 2-3 years (e.g., when the CUVs start coming, assuming they haven’t missed the boat on that).
At least Buick (the “near luxury” brand) is closer to being on the right path — they’re not perfect, but the Encore is what the market is asking for, and the Envision is going to crush it, if it comes to the US within the next year or so.
Cadillac is somewhat of a shocker given last here’s record growth. I blame a lack of branding, a neglect that has caused shoppers to view Caddy ‘as a step down’.
Anyone who doubted the logic of keeping both Buick and GMC should understand the wisdom now. Together,the brands will surpass 750,000 units making for cash cow distribution network.
The next gen of Buick products will take the product mix further upmarket. Already, CR ranks Regal above MB and on par with BMW (surpassing even Caddy), and the best is yet to come with possible offerings on Alpha & Omega platforms. Some would argue that Buick is the key to GMs long term profit: it now shares cost with Opel; thrives in China; it’s pure profit in North America due to the shared development costs between Chevy, Opel and Shanghai GM.
At this point, Cadillac from a profit standpoint is the cherry on top. Branding and marketing must improve in order to further justify RWD R&D- Alpha platform would be a financial loser if it were not for Corvette and Camaro.
I’m seeing 256,160 over at GMinsidenews.com.. How is it only 100,112 here just wondering..
GM has scored well in many areas here.
Not only has it seen increase in sales but these key points.
Increased Transaction Price
Less Rebates
Strong CUV sales at a time this segment is ready to go wide open.
Anyone now want to say GMC should have been axed? They are part of the higher trans action prices.
Growth in all segment not just trucks and SUV.
The fact this happens while they are dealing with all the media attacks.
To me it shows GM is on the right path with product and we will see only more of this with the increase of more new products and platform upgrades.
The key here is not just increased sales but the fact they have improved in areas of profitability. Many of the other top sellers are stagnate there.
Scott, I know you are a GM fan, and there is absolutely nothing wrong with that, but sometimes you need to put things in better perspective and let the facts speak for themselves. Are you aware that Ford’s old F series is averaging a higher transaction price than GM’s new trucks? Did you know that GM incentives on trucks over the last few months is greater than Ford’s?
Would you agree then that Ford is making more profits of their old truck than GM on their new truck?
Yes, GM is making lots of money of their new trucks, but it’s also a fact that it’s also performing less than most people expected, so quit all the excuses
Where did I say GM was doing better in truck over Ford?
I spoke of GM in general terms on all their vehicles not just trucks.
I am reading statements like this “Incentive spending as a percentage of ATP was 11.2 percent, the lowest of all domestic automakers, according to PIN. GM was up 0.2 points month over month and the industry was up 0.3 points. On a year-over-year basis, GM was up 0.1 points and the industry average was up 0.5 points” This is about GM in general.
I seldom compare Ford to Chevy as it is difficult. Ford offers more versions of the F trucks than GM of their lines. Also GM counts GMC and Chevy apart So this skews things too. To really get a good accounting you need more information that is seldom shared here so it is hard to make a good and fair comparison.
Ford may have made a little more but all the makes have made a good profit on all their trucks even with large incentives on the hood of each make.
The key I see here is GM is making good money on cars for once and they are cleaning up with the CUV and SUV models. The CUV will be very important in the next few years as this market will explode and GM is already leading in several segments and has even more new updated product coming. It will be interesting to watch here.
So while you want to make an argument on this that is fine but that was not what I was even addressing.
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