Chevrolet’s marketing department probably breathed a small sigh of relief when the time for Saturday’s International Champions Cup match finally ran out with Manchester United leading Real Madrid 3-1. The company put the game on at Michigan’s ‘Big House’ stadium as part of its $559 million sponsorship deal with Man U, which also landed the automaker prime real estate on the English soccer club’s jersey.
If you argued that the sponsorship deal wouldn’t reach fans, you’ll have a hard time backing up that claim now. The game drew the biggest ever crowd for a soccer match in the United States with 109,318 fans in attendance. This is in addition to the countless Man U fans who tuned into the game all over the world.
The first goal was scored by Man U’s Ashley Young in the 21st minute, but Real Madrid quickly fired back six minutes later with a penalty shot goal from Gareth Bale. In the 37th minute, Ashley Young again scored putting Man U up 2-1. The team cemented their lead when Shinji Kagawa crossed the ball and Javier Hernandez headed it in from up close, making it 3-1.
Tonight Manchester United will complete the final leg of their 2014 Tour as they play Liverpool FC in front of an estimated crowd of 80,000 at Miami’s Sun Life Stadium. The club will have to buckle down following their busy tour as the team’s first game of the English Premier League, a match with Swansea City on August 16, nears closer.