The Chevrolet Malibu isn’t for investment bankers, or doctors or well-paid lawyers. It’s an affordable sedan for the blue-collar worker or the middle-class family and Chevrolet’s marketing department knows this. That’s why they’ve returned with a second “Richest Guys” ad for the mid-size Malibu sedan.
Just like the previous “Richest Guys” commercial, this spot focuses on the average American family’s values and everyday life. The ad says “were not supermodels were trying our best be role models,” and plays footage of a dad trying to get his son in his car seat and get him to school on time. The spot also has another clip of a father and son meeting up for lunch and sharing a laugh, so as you can probably tell, this is a warm-hearted, family-focused ad.
Let us know whether this type of warm-hearted advertising appeals to you or not in the comments after watching the ad below. It might work for the family man, but not all potential Malibu buyers are 35 with a wife and two kids, so they may feel as if the Malibu isn’t for them after seeing one of these family-oriented ads.
Comments
In other words, GM removed every aspirational element from the commercial.
We all know that some well paid professionals drive Honda and Toyota, but in the case of ‘bu that tagline should be ‘You’re a failure, but the kids love you anyway–Buy Chevrolet!’
Pure Cheezy Wiz advert focusing far too much on the family value (cash on good/credit cause you’re poor).
Meanwhile, Ford makes cool commercials that look like movies and sell more cars.
Nothing wrong with this ad. After all, they have to cover all demographics with these ads and this group is by far the biggest and most popular. (the family buyer that is)
This as screams ‘my life is over’ and would be great for the mini van demo.
Ford, Honda and Kia have managed to strike a balance between family and fun by airing adverts that imply that the car may be designed to haul kids but is also fun to drive, a step above the competition.