Izuzu’s  MU-X SUV may have a lot in common with its platform-mate, the Holden Colorado 7 SUV, but sales figures aren’t one of them. Despite sharing a common platform and similar styling, Izuzu’s MU-X has outsold the Colorado 7 by three-to-one so far in 2014, according to a report from CarAdvice.
Izuzu has sold 2239 MU-Xs so far this year and is currently enjoying 4.1 percent market share in the segment, well above analyst’s projections for the model. In June, 639 MU-Xs were sold, beating out the more established Hyundai Santa Fe and Nissan Pathfinder. Additionally, the majority of the models sold have been the range-topping, $53,500 AUD LS-T 4×4 variants, CarAdvice says.
Apart from the MU-X, Holden’s Colorado pickup has managed to hold off its Japanese, Izuzu-badged brother in the sales race, but only slightly. Izuzu has sold 4,888 D-Maxs so far in 2014, representing a spike in sales of 16.2 percent. Sales of the Colorado are up 22.3 percent to 8,015 units in 2014. These gains are impressive from both manufacturers considering sales in Australia’s 4×4 ute market have fallen off 7.2 percent in 2014. The Ford Ranger continues to lead the segment, with a sales spike of 24 percent to 10,345 units in 2014.
CarAdvice thinks buyers are choosing the Izuzu over the Holden due to the positive word-of-mouth surrounding the D-Max’s simple design and reliability. Izuzu’s reputation as a no-nonsense, reliable and durable truck brand in addition to enticing promotional deals may also be reasons for the unexpected success of the two models.
Comments
I don’t know but at this angle it just looks like a rebadge. So then that leads to the last paragraph, and the Holden would have same said characteristics of simple design and reliability etc., etc., etc. 🙂
You’re right. You don’t know. There are significant differences.
So you say.
The one we have at work was purchased becouse it was Japanese and not from Thailand, the owner felt it was better built at Isuzu.
I thought the MU-X was also built in Thailand?
– here’s a look at the differences…