General Motors has hired former Infiniti Worldwide boss Johan de Nysschen as the President of Global Cadillac. De Nysschen, 54, announced his departure from Nissan’s Infiniti luxury brand yesterday after two years on the job.
“Johan brings to our company vast experience in the development and proper execution of luxury automotive brands,” said GM president Dan Ammann. “With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term.”
de Nysschen will be responsible for all aspects of Cadillac including sales, pricing, dealer network development, strategic brand development and marketing and product portfolio planning. He is effective in the position starting August 1.
“I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry,” he said. “The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands,” de Nysschen said in a statement.
Prior to his job with Infiniti, de Nysschen was the chief executive at Audi USA for eight years and president of Audi Japan for five. He began his career with
“I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners,” de Nysschen added.